Momtrepreneur

Last year, when my husband got word that his brother was killed in a car accident, I was on standby as his support system, wanting to be at the ready for anything he needed as he processed his grief.

This incident put my mind into overdrive about how one manages a business while dealing with life's issues, tragedies and unexpected events. If I had a staff, I'd say now is the time that delegation should kick in, preparing staff to take over projects and tasks. As a Company of One, however, I don't have anyone to delegate to, and this could be a problem.

So how should we as business owners prepare for those moments when life steps in and kicks you out of the office for an undetermined number of days? Here are some of my thoughts: Read More »

It seems like everybody wants a blog these days, but is a blog really necessary for a company? Here are some things to ask yourself before blogging for your business.

1. Do you have time to blog? Blogging is a time-consuming process because people who read blogs expect a certain amount of fresh content on a regular basis -- at a minimum, weekly -- preferably several times a week.

2. Do you have anything interesting to say? Blogs about your company and your products may sound interesting to you, but people rarely tune into a "commercial" blog unless there is additional information of real value. Read More »