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Personal branding has been one of the hottest buzz phrases ever since Tom Peters wrote a Fast Company article way back in 1997 that turned into the book, The Brand Called You. The notion is that individuals are all brands -- much like our running shoes and kitchen appliances (though some of us are clearly more running shoe than refrigerator). And from that flows that logic that we all need to cultivate and nurture our brands so they thrive and prosper just as the brands managed by big business.
There's a new kid on the personal branding block -- Dan Schawbel -- and he's taken Peters' principles to their next logical incarnation -- branding in the social media age. I call him a "kid" because at 25, he is also part of the new generation of Internet wunderkinds who have become so adept at spreading their ideas online that they write their first books and hit the morning show circuit when barely out of college.
Now that we are all publishers -- writing personal blogs, answering questions on LinkedIn, updating our status on Facebook or Twitter -- Schawbel has a message that is very much of the moment. Which is that we need to harness these tools in order to convey our personal brand to the world. And once we do that, we will not only find career opportunities, but they will find us. Read More »- Let’s talk: Comment (12) | Blog
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Whether it's your dream of starting a business, or changing the course of your career, it can be a daunting time. And with the economy looking bleak, your first instinct may be to give up. If you don't have faith in your personal brand, how can anyone else? Seriously. So now is the…
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Last week, I started a thread about personal branding by starting with two alternative views on the topic, one from Read More »
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If you read the two articles in my blog yesterday Read More »
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<span style="font-family:'trebuchet ms';">All this week I’m going to focus on <span style="font-style:italic;">personal branding</span> and why it is critical for any job search -- indeed, why it’s important for any successful career. I’ll focus largely on what... Read More »
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Whether you like gardening, ballroom dancing, pushing the envelope or flying under the radar, your innermost traits should be exhibited in your own personal brand. This being said, I...
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There's nothing wrong with earning a living as a self-employed freelancer, but some of us might be wanting, well, more than just hourly or project-based work.
Mark McGuinness has written a neat article, "The 3 Critical Characteristics of the Creative Entrepreneur" that anyone engaging in a startup adventure should take a few minutes to read. He describes the difference between freelancers and entrepreneurs like this: Read More »
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The rules of the job search have changed considerably in recent years. It's not enough to be the most qualified candidate for the job. Successful job candidates understand that in addition to "having the goods," they need to know their "buyer," and how to sell to them. Think it sounds crass to compare a job candidate's skills and experience to consumer goods? It isn't. Rather, it accurately reflects the reality of the current job market. Read More »
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Remember that success and power are really nothing more than directed energy. As soon as you give mental recognition to self-doubt, that's when the cookie crumbles. Stay positive! Make a list of the characteristics that people admire the most about you. If...
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Everything you do affects how people perceive you, and the brand you wish to build. All the details count, the smallest detail can affect your credibility and I had to remember that when I was creating my shine profile. First step, create my account....simple enough, right? Read More »
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