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Picking a domain name is forever. You are going to have to stick with it. People that use your site will come to know it by the domain name. Repeat visitors will often simply type in the domain name to get to the site. Well, the obvious choice you may think is your business name, but it may not be the best. There are four significant questions to consider. Long Business Name? First, is there something about your business name that makes using it as a domain an unwise choice? This situation typically arises if you have a long business name or have plural words. "Happy's Camper Supplies & RVS" is going to be a horrible domain name. Clients are going to find it difficult to type in such a domain name. Double Letters? Double letter problems are a second issue that is a special issue to the Internet. What if Sallys Spa wants to use its business name as a domain? The "s" at the end of first word and beginning of the second can cause confusion. Is the domain name Sallysspa.com or Sallyspa.com? Confusing your users is a bad way to create return users. Key Words? The third issue concerns the nature of your site and search engine optimization. If you are shooting for a particular keyword phrase, you may be better off using that keyword phrase in your domain name. Google, for instance, looks at the domain name when evaluating a site. If your business focuses on a very specific area, strong consideration should be given to using relevant keywords in your domain name. .COM ? Finally, your domain name should end in ".com" .The simple fact is that when people think of sites, they always type in .com. Yes, there are other extensions and .us, .net, .biz, etc., may seem unique, but it kills your traffic. Pavlov and his dog experiments had it right. People have been mentally conditioned to type in .com, so don't select any other ending. If you do, a smart competitor will register the .com version of your name to get some free traffic. Special Note about Domain Names Do You Really Own Your Domain Name? SkyAbove has worked with many clients that think they own their domain names, only to find out their old web designer is the proud owner of their highly advertised web site name. Make sure the domain name is registered to you. If you have questions about who owns your domain name contact us Read More »