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Katja Presnal’s
online store
Skimbaco.com got an unexpected PR jolt in May, 2008,
when Tom Cruise pointed out his daughter Suri’s cute ladybug shoes
from the Skimbaco site while giving Oprah a televised house
tour. The Cruises had received them from a friend as part of
a holiday gift package
Katja had assembled.
Katja's PR challenge was to let the media world know those
shoes came from her store, which she did with a successful word of
mouth campaign using social media. Several media outlets contacted
Katja, who had been in business just over a year, and fifty
websites covered the story.
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Related: snazl, skimbaco, relauncher, lifetime tv, katja presnal, career break
