With brands betting that women with stinky armpits will be Tweeting about the MTV Video Music Awards, media giant Viacom and Twitter are betting marketers will want to court those reveling in the mockery of actor James Franco too. Viacom and Twitter are creating new sponsorship slots for the "Comedy Central Roast of James Franco" and more than 30 other programming events and shows through the end of next year.
Lily Collins stopped by Chelsea Lately, to promote her new film, but it was another, ahem, supporting player (or rather, a pair of them) that ended up stealing the conversation. Those would be Collins' lush eyebrows. So luxuriant are they, in fact, that they've now even garnered their very own Twitter page. "I'll have you know, I don't run it," the actress insisted to host Chelsea Handler.