Sales letters are a very effective way to get your message out. Whether you are sending out a direct letter or using email as your distribution strategy, to make your sales letter fabulous, you need to get your creative juices flowing and write something powerful that people will want to read. You must be compelling, conversational and creative. Here are five tried and true methods for writing fabulous sales letters. Give them a try and watch your results soar.
1. The Big Question
The big question sets the stage for an answer. In your headline or in your opening paragraph, you open up with a big (and sometimes) provocative question that gets the reader thinking and searching for those same answers. This will compel the reader to continue on in search of the answer. For example, Have you ever wonder if there was something more to life? If I told you I had a program guaranteed to show you how to reach your goals, would you be interested? Basic psychology tells us that when you ask a question, people will immediately try to find the answer. This creates an immediate connection with your reader and leads them to your answer your product or service.
One of the best sales secrets out there is storytelling. When writing your sales letters try to lead with a story that your reader can relate to. For example, when I started my business, I had no idea how to attract new clients. I was not a marketing person and wanted nothing to do with it, but I knew it was a critical element to my business. Then I purchasedmarketing 101 and instantly my fears disappeared. I gained instant peace of mind, attracted new clients and watch my profits soar. The goal is to write a story that the readers want to hear. One that relates to their situation and creates empathy.
3. Free Offer
People love certain words and free is one of them. Offer your readers something free right up front and they will feel compelled to continue reading out of obligation. Although your offer is free, it is understood that you are offering it in exchange for them reading your letter. For example, on my own website,Would you like a free 5 part miniseries on entrepreneurism? Than just go to www.kelliedandrea.com.
4. Personal Testimonial
Another good technique is to connect right away with a personal testimonial from somebody your reader knows. For example, your friend James recommended we contact you because he thought our product would be helpful to you to reach your goals. If you operate a referral program, this is extremely easy. Just be sure to capture the names and the connections and once the reader sees the name of someone they know, the letter makes a strong personal connection.
5. Problem identifier
Fear is a powerful emotion and the advertising industry has been using this as a powerful marketing tool for years. By creating a sales message that creates a fear in your readers, they will be more compelled to continue reading in hopes of finding a solution to that fear. For example, Did you know that home burglaries in your area are on the rise? - If you are in the home security business, this may be an effective way to create fear and motivate your reader to purchase your products.
The overall objective to a sales letter is tohook your reader to take action. You have less than 3 seconds to grab their attention and less than 30 seconds after that for them to decide whether they will read, skim or dispose of your letter. You must take every action possible in order to keep your readers interested and these 5 methods are excellent was to do so.
Kellie D'Andrea & Associates