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    Can You Spot the Hidden Images in These Famous Logos?

    You've seen these famous logos countless times on billboards, passing by on trucks, and at the grocery store, but there is more to them than meets the eye. If you take a closer look, you will find that these recognized logos have hidden images and messages. Check out these inventive designs that cleverly use white space and optical illusions to display subliminal messages.

    FedEx



    This logo appears to be very simple, but if you look at the white space between the "E" and "x" in "Ex," you'll find it is more complex than you thought. Can you spot the arrow?


    Tostitos


    These popular party chips are a staple at many backyard BBQs, but chances are, you've never noticed the hidden celebration scene concealed within the letters. The second and third "t's" are sharing a chip over an "i" that is dotted with a salsa bowl. Yum!

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    Le Tour de France

    Named the world's most famous and prestigious cycling race, bike-lovers and non-cyclists alike are familiar with the event's emblem. However, you might be missing out on the logo's most interesting aspect. After careful examination, you'll notice an image of a person riding a bicycle; the yellow circle is the front wheel and the r is the body.



    Amazon.com



    Amazon.com has become a go-to source for electronic commerce. Clearly there is an arrow under Amazon, but have you ever thought about its significance? Take a look at where the arrow begins and ends: a and z. This secret message seems to conveys that Amazon offers everything from A to Z!


    Hershey's Kisses


    The Kisses logo doesn't have much to it, but if you look at it sideways, you might see a chocolate kiss formed between the K and the I.


    Toblerone



    There's a slightly obscured bear within the Matterhorn Mountain if you look closely. That's because the candy bar hails from Bern, Switzerland, a city supposedly named for a bear.

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    Big Ten



    Penn State became the 11th member of this university athletic conference, hence the embedded "11" in this logo. That is, until the University of Nebraska-Lincoln became number 12, ushering in a new logo era.


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    Northwest Airlines


    Before merging with Delta, Northwest's logo was one of the best in the industry. The N and W within the circle are fairly obvious, but did you know the circle also serves as a compass? And guess which direction the arrow in the upper-left-hand corner (or the beginning of the w) is pointing?

    See 7 more logos with hidden messages!


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    1,258 comments

    • Olivia  •  4 months ago
      Kewleo!!
    • ­ ­ ­  •  4 months ago
      liked the one about the chips
    • A Yahoo! User  •  6 months ago
      these r really cool and clever hidden logos
    • A Yahoo! User  •  6 months ago
      these r really cool hidden logos
    • A Yahoo! User  •  5 months ago
      i think they are cool
    • A Yahoo! User  •  5 months ago
      they are cool
    • Erick  •  8 months ago
      amazon it's a smile
      • jetsfootball92 15 days ago
        No, it has every product from a (Amazon), to z (amaZon). The arrow is pointing to it.
    • mr_smokymcpot  •  9 months ago
      slow news day eh???....this is nothing new...we've all seen this sh!t before
    • OlgaNaz  •  9 months ago
      I enjoyed all of them. I think its really something we do not look for....nice doing...congrats.
    • Sophia  •  7 months ago
      I feel sooo stupid for not noticing the Fedex one. A lot of people knew the tostitos one, but I didn't... :|
      Otherwise, I love this article! I showed all my friends and parents and they were surprised and amazed. I knew the amazon one, that was pretty easy.
    • Noor  •  7 months ago
      its awesome but its kind of confusing
    • jennym  •  8 months ago
      this is not just about the design..this is about the message of the design , if we look deeper into it..you'll know the real meaning..
    • Pbreit  •  8 months ago
      I like the Round Table Pizza logo that sort of spells "fun".
    • Chickenlittle  •  8 months ago
      hahhahahahaah
    • Viviane  •  8 months ago
      Never think about it whenever seeing these logos. Now they do impress me with different hidden images.
    • PHUKETTEAM.COM  •  8 months ago
      what up?
    • PatriciaH  •  8 months ago
      Just went through and read all the comments.
      Jeez, people! What's with all the negativeity?!
      If you can't say anything nice, don't say anything
      at all. Besides, many of you are showing your
      ignorance when you write by misspelling words,
      using bad grammar, and using scaological terms.

      (Yeah, look that word up, it will give you something better to do with your time.)
    • Vera  •  8 months ago
      Thanks. Some very informative .
    • PatriciaH  •  8 months ago
      So clever. There are all things I could never come up with.
      Hooray for creativity!
    • wendy  •  8 months ago
      a couple of those i knew about but now that is first thing i see when i look at them !

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