When one of the world's manliest men-and portrayer of the quintessential macho male, James Bond-dons a wig, dress, tights, and heels, it's time to listen up.
In support of International Women's Day, Daniel Craig teamed up with We Are Equals for a PSA to raise awareness of the gap between genders. The two-minute public service announcement begins with Craig in a James Bond-esque suit and tie, while the voice of Dame Judi Dench-Craig's "James Bond" co-star-asks the question, "We're equals, aren't we, 007?"
The video continues with Dench pointing out the statistics and facts that prove that while men and women may be "equals" in theory, we are still a long way from equality:
- a man is still likely to earn more money than a woman, even one doing the same job
- men have a far better chance of entering political office
- men are less likely to be judged for promiscuous behavior or falling victim to sexual assault
- 30,000 women in the UK lose their jobs each year due to pregnancy, but there are virtually no consequences for a man when he becomes a parent
- women are responsible for two-thirds of the work down worldwide, but earn only 10% of the income and own only 1% of the property
- Annually, 70 million girls are deprived of basic education and 60 million girls are sexually assaulted on their way to school
- 1-in-4 women are victims of domestic violence
- Each week, at least two women in the UK are killed by a current or former partner
And then, in truly anti-Bond fashion, Craig appears in a blond wig, printed wrap dress, black tights, and heels. A funny picture, yes, especially given the trouble Craig has walking in pumps. But as Dench's voice continues with the harrowing statistics of what women face the world over, Bond seems to crack: he removes the wig and the earrings, acknowledging that simply dressing like a woman-literally putting himself in a female's shoes-will not lead to the change that needs to happen.
The message behind the image is clear and strong: Until the answer is "yes," we must never stop asking, "are we equals?"