Discover Yahoo! With Your Friends

Explore news, videos, and much more based on what your friends are reading and watching. Publish your own activity and retain full control.

To get started, first

YOUR FRIENDS' ACTIVITY

    Dear whoever makes those cleaning product commercials: You're doing it wrong

    Getty ImagesGetty ImagesI try to watch what my kids watch, which means that the commercials I sit through are geared mostly either to kids (Toys! Games! Candy!) or to moms (Body wash! Convenience foods! Cleaning products!). Or, I should say, "moms," because really, a commercial pitched to directly me, and most of the working moms I know, would involve wine and sleep.

    The commercials for cleaning products bug me the most, because they just seem completely unrealistic. I mean, really -- who takes time away from their work-life juggle to wipe down an already pristine living room? I'm looking at you, makers of a certain multi-surface cleaner, the commercial for which caught my eye the other morning. A woman, in a glass cage filled with already-clean kitchen appliances and cabinets, quips that she doesn't have time to clean because she has to go pick up her kids, but is able to wipe up a few smudges and smears without having to use several different cleaners. After she's done, the place looks exactly the same, but she looks tired and relieved.

    I don't know about you, but my housework workload would not be significantly reduced by not having to switch cleaning products while dusting my bookshelves. For one thing, my bookshelves are too cluttered for me to see the actual shelving and, for another, who's going to scrutinize my bookshelves besides my mom, who gave up on my cleaning decades ago?

    I guess I just don't relate to these commercials. Who are these women? I do not have snow-white carpets throughout my home and, if I did, I would not smile and sigh ruefully when my child spills a glass of grape juice upon it, because who lets their preschoolers wander through the house with open, breakable glasses of anything, let alone something that stains?

    I do not vacuum a perfect pattern into my carpets -- I vacuum to stop dog-hair tumbleweeds from forming, and to pick up crumbs that are so big my toddler would try to snack on them if I didn't get to them first. My bathroom is not bigger than my living room; it is not filled with dainty accessories, and I have never looked around it in smiling satisfaction while leaning against my mop. I do not gracefully traipse down the stairs, in a cute little dress with matching purse and perfect lipstick and high heels, to go walk the dog. I never stop on my way out the door to inhale the perfumed air of my home.

    Here's my reality: My dog gets pushed out the partway open door so that my neighbors don't catch a glimpse of me looking the way I do in the morning, while I sniff the air to make sure I've gotten him out into the yard on time. My carpets are hardwood, and any actual carpeting in my house needs more than a spray can of cleaner to make them look like new again.

    If you want me to buy your products, you're going to need to come up with a commercial that shows me how they really work. Take a harried mom -- I'd prefer you use a dad, but I'm not completely unrealistic; with certain wonderful exceptions, women still do the bulk of the housework. So, take a busy working mom who can't afford a cleaning service, and show me how your amazing product will make the kitchen full of dirty dishes, the mountain of laundry, the crunchy carpeting, the pile of mismatched shoes in the entry way, and the smudged windows all be magically clean by the time she gets home in the evening.

    That's a commercial I'd be happy to watch. And I might even buy your product.

    Lylah M. Alphonse writes about juggling career and parenthood at The 36-Hour Day and Work It, Mom!, is the Child Caring columnist for Boston.com/Moms, and blogs at Write. Edit. Repeat.

     

    46 comments

    • topguy10  •  2 years 8 months ago
      My favorite ones are the air freshener ads. The homes are always immaculate. I'm at a loss because frankly, unless you really are a slob and don't clean your house weekly (and maybe that's the type of people these ads are geared at) why would you buy these toxic things anyway???
    • C.C  •  2 years 8 months ago
      Just the other day I was considering firing the cleaning lady (it was 6:30am)
      By 7:00 I remembered I am the cleaning lady!!
      Thanks for the article, lol
    • Dubs  •  2 years 8 months ago
      Why can't women be attacked by squirrels while fixing the gutters on the ladder while the guy with the vacuum cleaner saves her from falling backwards with its amazing suction. :P
    • cmhs  •  2 years 8 months ago
      these commericals bother me, as well. why do they only show women cleaning. never any men or teens? have you considered writing the company, instead of this blog? letting them know how you feel might make a bigger impact!
    • Connor  •  2 years 7 months ago
      I'm a guy and this bugs me. I thought the same thing about the commercial you were talking about. It's like; do guys not need to clean their house also?

      It goes both ways though. Most commercials make guys look like idiots that would be lost without the help of a woman, or at least a lot do.
    • A Yahoo! User  •  2 years 8 months ago
      I'm not a harried or busy mom, but I laugh at this article and total agreement. I was the youngest of 4, and my mom was a single woman who'd get us out of the house by 6AM and sometimes we wouldn't see our beds until 8 or 9pm (depending on which extra-curricular activities were on the schedule)... Our house, was not pristine. When something needed cleaning, it was first a mess! No one smiled when they reached for the Pine-Sol or Comet, nor were we happy to wipe, dust, or scrub away a mess. And thoe whole pet issue, we were definitely sniffing every corner of home to make sure no puddles were made, or antiques were left.
    • Doktor Eevol  •  2 years 8 months ago
      Thanks for the laugh, great post and so true!
    • Renee  •  2 years 8 months ago
      You are so right! Now THAT is what we would like to see!
    • Traezy  •  2 years 8 months ago
      When I was growing up, Mom worked afternoons, and Dad worked days. We kids still had our chores at night and weekends, but Mom did most after we were at school.
      As a single, working mom of 3 children who have busy schedules of their own, my house at its best is never as clean as the "before" in the commercials. It often looks more like the "before" of a "Clean House" episode.
    • deleta  •  2 years 8 months ago
      lol. I used to hate the commercials where a man's voice was talking about periods. When I was pregnant, a mother of a co-worker,(Demon Spawn, I'm sure), told me the biggest mistake she made raising her daughter was that she spent more time on how her house looked than she did paying attention to her daughter. She then apologized for her "jackass daughter". I have a lovely little one and a filthy house. Nuff said.
    • tabre3  •  2 years 8 months ago
      AMEN! I love REAL women like me, who are happy to let the world know what REALITY is!
    • Dory  •  2 years 8 months ago
      I think this is more on a subconcious level with a clean bathroom with one stain. Your eyes will glance over the cleanliness, mentally marking it as clean. They want you to focus on the stain and how their product removes it. If the bathroom were a real bathroom you would be concentrating on everything else than what they want you to see. It works in reverse too. A very messy bathroom and they wipe one spot clean and your drawn to that one clean spot like a magnet.
    • Rebekah  •  2 years 8 months ago
      Ha! Great article. I really hate the ones where the house looks spotless, but the woman always cleans it up anyway. If it ain't broken, don't fix it; if it ain't messy, don't clean it. And why do they always look so freakin' happy to be cleaning? I hate cleaning.
    • ec  •  2 years 8 months ago
      Oh I know! I think that every time I see that lady going out to walk her dog in a dress - Please! Though I also think on the commercials that show super grubby showers and then their cleaner just wipes it away - I doubt most people even let their tub and shower get that nasty looking.
    • bharath  •  2 years 8 months ago
      Very true. The commercials here in India are like what you describe.
      But,, the fact here is that the entire western culture is fakely imitated here. For eg, Axe, Fuel, Garnier etc.
    • Justme  •  2 years 8 months ago
      Soooo true.... you had me laughing so hard.... thanks
    • Just Me  •  2 years 8 months ago
      Hi Lylah,
      Nice post. You are so right on with this one. I also wish they would use more realistic looking women who are doing this supposed cleaning..... Too many of them look like models. I'm available for commercials if anyone wants a real working woman......
    • ablex  •  2 years 8 months ago
      Hear! Hear!
    • David  •  2 years 8 months ago
      Don't forget that there are plenty of single dads out there too. We don't just contribute ... if we don't do the work it doesn't get done. I have two teenage kids and a dog who sheds (A LOT). You're right: sometimes they should show a dad who puts out a smoke, heads inside, shakes his head while looking at the mess, opens a beer and heads for the sink full of dirty dishes, wondering why the kids couldn't have picked up their towels off the bathroom floor before heading back to their mom's house, and why the dog had to get so excited and upset by the kids leaving that he needed to give an extra chore to do. I don't really see what they can sell me that will make my load any easier. And you're also right: when I'm done with the dishes I don't smile with satisfaction to see that there are no water spots on the glasses ... I just sigh and move on to the next room.
    • slam  •  2 years 8 months ago
      Maybe they don't have men in the commercials because guys don't care about a spic 'n span house as much as women do. I grew up in a household where my dad DID do the cleaning (he scrubbed the showers/toilets) and all the yard work. He was a teacher and was home in the afternoon while my mom worked til 5pm (yes, he even had dinner started). He was the original Mr. Mom in the '70's/'80's. Things weren't perfect, but my mom didn't care. I think guys would do more around the house if their wives didn't b**** about they way they're doing it. I hear endless complaints from my friends about how if only he'd fold the towels the "right" way. Well he's folding the towels isn't he. The article was spot on though about who cleans an already clean house (well my sister does, but that's a different story).

    Join us on Pinterest

    DAILY SHOT VIDEO

    We apologize. An error has occurred. Please try again.