Getty ImagesI try to watch what my kids watch, which means that the commercials I sit through are geared mostly either to kids (Toys! Games! Candy!) or to moms (Body wash! Convenience foods! Cleaning products!). Or, I should say, "moms," because really, a commercial pitched to directly me, and most of the working moms I know, would involve wine and sleep.
The commercials for cleaning products bug me the most, because they just seem completely unrealistic. I mean, really -- who takes time away from their work-life juggle to wipe down an already pristine living room? I'm looking at you, makers of a certain multi-surface cleaner, the commercial for which caught my eye the other morning. A woman, in a glass cage filled with already-clean kitchen appliances and cabinets, quips that she doesn't have time to clean because she has to go pick up her kids, but is able to wipe up a few smudges and smears without having to use several different cleaners. After she's done, the place looks exactly the same, but she looks tired and relieved.
I don't know about you, but my housework workload would not be significantly reduced by not having to switch cleaning products while dusting my bookshelves. For one thing, my bookshelves are too cluttered for me to see the actual shelving and, for another, who's going to scrutinize my bookshelves besides my mom, who gave up on my cleaning decades ago?
I guess I just don't relate to these commercials. Who are these women? I do not have snow-white carpets throughout my home and, if I did, I would not smile and sigh ruefully when my child spills a glass of grape juice upon it, because who lets their preschoolers wander through the house with open, breakable glasses of anything, let alone something that stains?
I do not vacuum a perfect pattern into my carpets -- I vacuum to stop dog-hair tumbleweeds from forming, and to pick up crumbs that are so big my toddler would try to snack on them if I didn't get to them first. My bathroom is not bigger than my living room; it is not filled with dainty accessories, and I have never looked around it in smiling satisfaction while leaning against my mop. I do not gracefully traipse down the stairs, in a cute little dress with matching purse and perfect lipstick and high heels, to go walk the dog. I never stop on my way out the door to inhale the perfumed air of my home.
Here's my reality: My dog gets pushed out the partway open door so that my neighbors don't catch a glimpse of me looking the way I do in the morning, while I sniff the air to make sure I've gotten him out into the yard on time. My carpets are hardwood, and any actual carpeting in my house needs more than a spray can of cleaner to make them look like new again.
If you want me to buy your products, you're going to need to come up with a commercial that shows me how they really work. Take a harried mom -- I'd prefer you use a dad, but I'm not completely unrealistic; with certain wonderful exceptions, women still do the bulk of the housework. So, take a busy working mom who can't afford a cleaning service, and show me how your amazing product will make the kitchen full of dirty dishes, the mountain of laundry, the crunchy carpeting, the pile of mismatched shoes in the entry way, and the smudged windows all be magically clean by the time she gets home in the evening.
That's a commercial I'd be happy to watch. And I might even buy your product.
Lylah M. Alphonse writes about juggling career and parenthood at The 36-Hour Day and Work It, Mom!, is the Child Caring columnist for Boston.com/Moms, and blogs at Write. Edit. Repeat.
Discover Yahoo! With Your Friends
Explore news, videos, and much more based on what your friends are reading and watching. Publish your own activity and retain full control.
To get started, firstLogin with Facebook
Dear whoever makes those cleaning product commercials: You're doing it wrong
By Lylah M. Alphonse | Work + Money – Tue, Sep 22, 2009 6:14 PM EDT- What your boss won't tell you (but you need to know)Mon, May 21, 2012 7:34 PM EDT
- 7 fashion don'ts for the officeTue, May 22, 2012 2:05 PM EDT
- Worst things to put on your resumeMon, May 21, 2012 4:08 PM EDT
- 5 chic and easy summer hairstylesTue, May 22, 2012 11:59 AM EDT
- How to read the new sunscreen labelsTue, May 22, 2012 4:24 PM EDT
- Vogue's guide to getting great-looking legsTue, May 22, 2012 10:34 AM EDT
- Best and Worst Choices at a BarbecueWed, May 23, 2012 10:36 AM EDT
- Why Going on Vacation Can Save Your Health17 hours ago
- Amanda Knox on Maxim’s “Hot List”Tue, May 22, 2012 5:01 PM EDT
- Create a Gardening HavenTue, May 22, 2012 7:25 PM EDT
- 3 Surprising Ways Your House is Making You FatWed, May 23, 2012 9:35 AM EDT
- 7 Ways to Turn a Closet into Your Home OfficeTue, May 22, 2012 5:54 PM EDT
- Style lessons from Carrie UnderwoodThu, May 3, 2012 11:31 AM EDT
- Best & worst foods for your skin at every ageMon, Apr 23, 2012 5:42 PM EDT
- Hairstyles to hide your flawsFri, Apr 27, 2012 2:56 PM EDT
- Create a Gardening HavenTue, May 22, 2012 7:25 PM EDT
- 3 Surprising Ways Your House is Making You FatWed, May 23, 2012 9:35 AM EDT
- 7 Ways to Turn a Closet into Your Home OfficeTue, May 22, 2012 5:54 PM EDT
Follow Shine
Join us on Pinterest
CHEAT SHEET
DAILY SHOT VIDEO
We apologize. An error has occurred. Please try again.

46 comments