Dockers wants men to “wear the pants” via their khakis

A man In recent years, it seems khakis have decreased in popularity. Dockers is claiming that as a result, men have become less manly, and that they need to "answer the call of manhood" and "wear the pants." It's an interesting campaign that may convince guys to seek out the tan-colored trousers, but are we really to believe that for a dude to be manly he must "step away from the salad bar," put down his non-fat latte and step into khakis? Are we really reducing gender roles to such stereotypes that a "manly," khaki-wearing guy has to "get his hands dirty" and trade in his salad for a roast beef sandwich in order to be a man?

Dockers
If people think children are misbehaving and cities are crumbling all because of our "genderless" society, they are sorely mistaken. Sure, we'd love to see men "man up," but and if they think that great changes will occur when guys put on khakis, well, fine then, try them on and let's see what happens. As for men being the ones to "wear the pants," well, we're sorry to break it to you, but ladies have been wearing pants, voting, working, running homes, and sipping lattes for a long time now. And we like it.

Read the full Dockers manifesto here. [WalletPop]