Alexa HirschfeldThe Paperless Post co-founder on how to dress for work when you're a 20-something in charge.
The woman: Alexa Hirschfeld, 29
The job: Cofounder with her brother James of online stationery company Paperless Post, aka the fancy Evite, which has sent more than 85 million electronic invites to date, and in October (snail-mailers, rejoice!) launched a hard-copy line.
Headquarters: Chelsea, New York City
Financials: $12.3 million in capital raised to date
ELLE: You and your brother conceived of the idea for Paperless Post when sending invites for his twenty-first birthday, which means you've been in charge of the company since you were 23. Do you feel pressure to dress a certain way in order to be taken seriously?
Alexa Hirschfeld: Back when we were first getting off the ground, I made an effort to dress conservatively for meetings because I thought I needed to appear like I was more concerned about my work than my looks. But over time, I started to realize that I didn't look like everybody in the room anyway, since most of the people we were meeting with were men. Now I express myself freely. I'm already respected when I go to meetings-I don't need to dress like "the boss."
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