Get connected with Samsung's Olympic Genome ProjectSamsung, a global sponsor for the London Olympics 2012, and the official wireless telecommunications equipment partner of the U.S. Olympic Committee (USOC), launched a social media campaign on Tuesday through Facebook Connect designed to personalize the Olympics 2012 experience for viewers and get them engaged with the Olympic Games. The Olympic Genome Project is a Facebook app that shows how you're connected with US Olympian and Paralympian athletes. Think six degrees of separation meets Team USA!
The Project allows Facebook users to create webs of connections with athletes and produces an Olympic-studded family tree of sorts.
Here's how it works:
Step 1: Join the Olympic Genome Community via Samsung's Facebook page.
Step 2: Connect your Facebook profile with the Genome App to see what you have in common with your favorite US Team Olympic and Paralympic athletes.
Step 3: Earn points for prizes. The more friends you get to participate and the more you engage with the app, the better your chances of winning free swags like Samsung devices and gift cards.
"The Genome Project is a completely digital idea at its core," said Ralph Santana, Senior Vice President and Chief Marketing Officer for Samsung Electronics America. "Very simply, it's an app that will be available on Facebook that builds a 'family tree' and shows how you are connected to Olympic athletes," Watch our interview with Ralph Santana on the project here.
The app will also allows fans to raise their Olympic Games "status" or profile by creating new athlete connections, completing actions such as "checking in" at real-world Olympic events, and more. Meanwhile, Team USA athletes can use the platform to share information about themselves, raise awareness of their sport, keep devoted fans up to date on their training and raise funds to support their Olympic and Paralympic Games efforts.
Are you like Michael Phelps? Find out.
For more on genConnect:
- The Road to London Olympics 2012 (SLIDESHOW)
- Michelle Obama to Lead U.S. to 2012 Olympics
- What Fuels Lance Armstrong's Passion For Sports?