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    How much should you reveal online?


    Getty ImagesGetty ImagesWe've all heard the stories of those whose imprudent online postings (usually involving some choice words about an employer or a poor choice of photos of themselves) cost them a job. In the past few weeks it happened to a New York City government staffer, who resigned after posting her views about the President (whom she dubbed "O-dumb-a") and his handling of the brouhaha over the arrest of Harvard Professor Henry Louis Gates, Jr.

    These are gaffes, and the people who made them should know better.

    But lately I've been pondering the opposite situation. In this era of online engagement and revelation, can it ever be a problem to reveal too little or to have no online persona at all?

    People often ask me if they are using social networking sites professionally how much they should reveal about their personal lives. I always tell them to reveal enough to show that you're human and that you have hobbies outside of work. The key is to to reveal things that will allow people to connect with you around common interests. I often tweet or post on Facebook about cultural things I'm doing, visits with my grandmother, things that happen with my dog, or vacations I'm planning or returning from. On the other hand, I almost never post about my fiance, who doesn't live his life online as much as I do. I call this the illusion of transparency -- where you reveal things you want people to know, but protect areas you'd like to keep private. Some people draw the line at talking about their children. Others, like Penelope Trunk, build an entire personal brand around revealing stuff that other people would find way too intimate. In all cases, it's about revealing what you want others to know. No more, no less. Even in Trunk's case, there is no accidental revelation; she is completely intentional about what she reveals about herself.

    I was chatting about all this Miriam Salpeter, a career coach I admire. Salpeter is a bit more cautious than I am about what she reveals online. And if you look at her Twitter stream, it's pretty much all business there, chock full of useful tips and advice about career information. But she told me that once in a while, particularly late at night when her guard is down, she sends out a tweet that reveals something about her personal life, like one that mentioned her cat's reaction to her newly refinished floors. "In the darkness, I convince myself that it's ephemeral and no one notices," she explained. Still, those even just slightly revealing tweets get a lot of responses from her followers, who know get a sense that they know her just a bit better. Even better, someone might strike up a conversation with her about their own flooring experience, and voila, from a mundane exchange, a new connection could be sparked. "It's a little like when I added a photograph to my blog and noticed that traffic doubled. I think it helped people to connect with me more on a personal level." she said.

    Miriam and I work for ourselves so it's up to us what we choose to reveal. If you work for someone else, there's a whole extra layer to think about. What are your goals? What are the norms where you work? What kind of role do you have? Is it important that people feel like they can connect with you or your organization?

    Salpeter says that her younger clients often say that when Gen Y rises to management, no one will worry about what people post online because the standard will be complete transparency. But once you're completely transparent, there's a bigger question. Will your personality help or hurt you?

    How do you all feel about this? Have you ever been in a situation where it helped to reveal more about yourself online?

     

    48 comments

    • TC  •  2 years 10 months ago
      Those who live by their written words may well die by their grammar, syntax, punctuation and spelling gaffes. They are revealing in themselves. Unless you don't care about such things ;-)
    • SVGirl  •  2 years 10 months ago
      I agree with this and pretty much follow the same suit. I talk about social things I may be doing, but I don't talk about my personal life (and those in it) very much at all. Also I don't place my address, phone and email address on FB either...I don't give my birthday either - all those things that lead to ID theft. Don't think you are safe because you have it locked down to friends. A friend of mine did that too - and then someone on her friends list lost her cell phone that with one click opened her facebook (and all of her friends info) and many of them were hit with ID theft - all from her cell phone. Not myself because I didn't have that info on there. Your friends and family close to you have that info already - why give it out to the rest of the world. Same goes for your personal life. There's enough of the little things in daily life that we can all share and relate to without risking problems for ourselves.
    • Cherish  •  2 years 10 months ago
      I think it is always best to err on the side of caution. I share my emotions, but not all of my business.
    • Nancy B  •  2 years 10 months ago
      I post no photos or info about my my family, or where i live or go to school. If you just want to have a friendly little chat on line that's ok with me. Anything more than that forget it.
    • Doktor Eevol  •  2 years 10 months ago
      Whenever I see articles like this, I wonder just how much more our lives are going to be expected to revolve around our employer. We should be asking ourselves WHY people are being fired for speaking their political views, or blogging about their problems. WHY should employers have the right to fire someone just for complaining, posting drunk pics, or their political viewpoints?

      It's one thing if the activity is ILLEGAL. It's another when it just pisses off your boss. I wonder how many bosses are friending their employees under false names just to see if their employee is talking smack. Nobody is asking how far employers can go to find out if their employee is misbehaving online.

      Yeah yeah the economy sucks and the media's been telling us to schmooze up, prove our worth as employees, and be good little wage slaves so we won't have to worry about where our next meal is coming from.

      But at what price are we censoring ourselves? Why should we treat ourselves like property of a corporation instead of individuals?
    • @li  •  2 years 10 months ago
      it was too nice!!!!!!!!!!!
      thanks
    • A Yahoo! User  •  2 years 10 months ago
      I strongly agree with this post. It's a very good topic because a blog does revael alot of things about an individual, which people may or may not be drawn towards. It is however an excellent way to interact with different cultures and allows us to be connected with others who share, as well as enjoy similar hobbies and opinions. I believe in the power to reach a broad spectrum of different types of individuals, It's effective to use the web as an advertisemant mechanism. I have fun meeting others who have the same interests as myself, and have fun with it. I think it's important not reveal to much information due to dihonesty in the world and dangers with identity theft. You can tell alot about someone by how they express themselves through writing or posting various links. I appreciate how the web has formed different sites like these. It's helped the world connect on a personable level and, allowed people to find others who are like them. Thanks a million
    • Angela  •  2 years 10 months ago
      Thank you, Doktor Eevol.

      Someone who writes that they hate their job, boss, or co-workers shouldn't be fired for it. Someone who's involved in activities that their employer doesn't approve of while outside of their 40 hours/week shouldn't be fired either. However, job applications now ask if people use social networking sites, and every new applicant gets run through search engines to see what kind of dirt can be found on them.

      The internet is just being utilized to discriminate against people. Employers shouldn't be allowed to stalk their employees online. The days of selling our souls to the company store need to end.
    • TAY  •  2 years 10 months ago
      I think it's crazy for somebody to lose a job over an opinion that is neither illegal to have, nor inciting violence. This is supposed to be a country where there is free speech, yet voicing a personal thought can end a career.

      As far as networking sites go, I tend to use them for networking. If it's for my art then I talk mostly about my art and what I'm doing/working on at the moment. Sometimes I post helpful tips and advice. Rarely I find that I post something off topic; it just depends on how passionate I am about the topic. Most of the people I know tend to go by pen names (authors) and nick names (non authors) so that they can post what they want without worrying about people they don't want to know what they're saying finding themm online.
    • A Yahoo! User  •  2 years 10 months ago
      Cyber relations aren't different from any other form of relations in human life. Discretionary decisions, period! Or don't we have a choice anymore? Whatever you feel is "safe" and share online with your "friends" isn't a choice made for you. Or was there a gun to your head at the time? Lawl. Well society will always be society- whether online or not. Good, bad, cynical, ... Catch my drift?
    • duran2reloaded  •  2 years 10 months ago
      I don't understand what part of 'New York City Government' has to do with the President. The sad part of it is the Constitution says 'Congress shall pass no law limiting the freedom speech", not people. There is no freedom from reprucussions. I just wonder if any "Civil Rights" have been violated since that seems to be the hip new way to sue lately. *cough ACLU* I feel the remark didn't warrant a firing. She wasn't lying.
    • EnCee  •  2 years 10 months ago
      Some people do go too far. Not everyone who reads your blog or tweet is a friend. And if it's comments about a business - we should be twice as careful as what we say about ourselves. Most people are terrific - but you know - there's that jealousy factor among others that's bound to cause trouble.
    • mila  •  2 years 10 months ago
      I've read Penelope's blog and found it incredibly inappropriate. The particular article I'm thinking about is where she discusses her multiple abortions. Not only did I think her take on the whole thing was absurd (I'm all for pro-choice, but c'mon), I couldn't believe anyone would put something online that their grandmother would be able to read.

      I'm Facebook friends with all of my coworkers, including my boss, but I also made sure that my college photos were cleaned up. I realized that photos of me taking a swig from a Smirnoff bottle just don't look good in any way. I'm also friends with my coworkers on sites such as Yelp, where they can read my restaurant and service reviews that show what I do for fun-- sometimes I just have to be careful with my bar reviews becoming reviews of what actually happened.
    • lilpixie3  •  2 years 10 months ago
      This day in age employers are at an unemployment buffet and they don't have to even give a reason for firing you at least not here in Louisiana. It is called "at will employment" and it isn't helping the unemployment rate. I have always remained true to myself but yet have always been a fairly private person so I don't worry about my blogs. As for the unemployment rate it will continue to rise since employers are so carefree and employees are under the constant stress of nonsense firings.
    • A Yahoo! User  •  2 years 10 months ago
      good
      very good
    • A Yahoo! User  •  2 years 10 months ago
      Cyber relations aren't different from any other form of relations in human life. Discretionary decisions, period! Or don't we have a choice anymore? Whatever you feel is "safe" and share online with your "friends" isn't a choice made for you. Or was there a gun to your head at the time? Lawl. Well society will always be society- whether online or not. Good, bad, cynical, ... Catch my drift?
    • Kai  •  2 years 10 months ago
      I rarely reveal anything online; as of yet, the most I've disclosed to anyone, anywhere, is my first name (as opposed to the alias I use online, Kai)
    • A Yahoo! User  •  2 years 10 months ago
      Cyber relations aren't different from any other form of relations in human life. Discretionary decisions, period! Or don't we have a choice anymore? Whatever you feel is "safe" and share online with your "friends" isn't a choice made for you. Or was there a gun to your head at the time? Lawl. Well society will always be society- whether online or not. Good, bad, cynical, ... Catch my drift?
    • Elisabeth  •  2 years 10 months ago
      i feel it really depends. If you know the person & what kind of info your giving out. If its facebook or myspace then you should put up security so that no one but your friends know what you look like, are doing, and are saying.
    • Nancy B  •  2 years 10 months ago
      Ah Habanero you want to be careful about telling people you opened a link to a web site with photos of a nude 14 year old on it. You could have the Feds knocking at your door next.

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