In the midst of awards season comes an awards show with a greater purpose

With the glitz and glam of awards season comes an award show refreshingly different from all of the others. And while it may not compare to the glam of the Oscars, the excitement of the Golden Globes or the hype of the Grammys, the Women's Image Network (WIN) Awards stand for something more than who is wearing what on the red carpet.

WIN founder, Phyllis Stuart agrees: "While it's glamorous to walk a red carpet, The WIN Awards are less about awards and more about media advocacy. That said, our diverse 2010 nominee list shows that women are able to express richness and depth at any age and that their value transcends their "beauty" or the number of candles on their birthday cake. This year, The WIN Awards uniquely demonstrate that Girls Are Great from Nine to Ninety as our youngest nominee, Joey King was nine years old when filming Ramona And Beezus, and as our most senior female, our Lifetime Achievement Honoree, Suzanne Roberts, is nearly 90 years old. By supporting The WIN Awards, which celebrate film and television artists who create dimensional, female media images, you help advance positive public opinion about the value of women and girls".

Since 1993, The WIN Awards have been celebrating outstanding actors, artists, musicians, athletes and leaders who promote gender parity through creativity and leadership.

This year's awards, to be presented on January 18th on the Broad Stage in Santa Monica, CA, will pay tribute to two-time Academy Award winning actress and activist, Dame Elizabeth Taylor. Taylor, in addition to staring in over fifty films has proven herself as a leader in AIDS activism, including her founding role in the American Foundation for AIDS Research (amfAR), and establishment of The Elizabeth Taylor AIDS Foundation (ETAF). Dame Taylor's National Velvet co-star, Mickey Rooner, will present Taylor's tribute and accept the award on her behalf.

WIN will also present award-winning actress, producer, television host and arts patron, Suzanne Roberts with its Lifetime Achievement award. Breakthrough YouTube sensation "Cimorelli" will be performing at the event. The group features six sisters ages 10-20 best known for their extraordinary, multi-part harmonies who are currently recording their major label debut album. Selena Gomez, Sally Kirkland, Rose McGowan, Carl Reiner, Sara Rue, Kahi Lee and Lance Bass will also be on hand as presenters, famed comedienne Wendy Liebman will host and country recording artist Stephanie Quayle will perform.

Thirteen competing outstanding film and television nominees will also receive WIN awards this year. The 2010 nominee list includes films and shows such as Temple Grandin, Glee, Made In Dagenham, Capturing Mary, Secretariat, You Don't Know Jack, and actresses Diane Lane, Sally Hawkins, Hope Davis, Jennifer Aniston, Dame Maggie Smith, Jane Lynch, Susan Sarandon, Jada Pinkett Smith, Sasha Alexander and Selena Gomez.

For more information, visit: http://thewinawards.com