Ispo BrandNew AwardsWe have been exploring lots of websites, products and companies in our quest to bring you the latest and the coolest ideas for Father's Day. It's during this exploration that that we can across this organization, the ISPO BrandNew Awards.
As Succulent Wives, sports paraphernalia is not often on our radar, but we love everything about the concept for the Ipso BrandNew Awards. Reminiscent of the Kickstarter crowdfunding program (which we wrote about here), the Ipso BrandNew Awards also encourages inventors and entrepreneurs to submit their creative concepts. Except that in this case, the awards focus on sporting-goods industry entrepreneurs by giving them an opportunity to introduce themselves on a very visible scale to a potentially global market.
The awards are in their 10th year and, every year the best contestants are selected by an international expert jury which looks at each applicant's product for "best in" innovation, design, brand features, market potential, and marketing. The winner and finalist receive the support they need to bring their projects to the next level on the international market.
This initiative is laudable on so many levels: we love that it promotes independent designers, entrepreneurs and start-ups in the prohibitively hard-to-penetrate sports market. We love that it promotes innovation, which is always the key to help us all moving forward and the sporting goods industry is in need of that just as any other. And we love the fantastic winning products, some of which have already made it to market (such as the Inertia XFrame. Watch the video to see how cool this product is for campers) and others that we still need to wait for wider release (such as the 360Ball, a new racket sport played on a round court. I soooo want to play this!).
Check out the other cool concepts in the finalists category, such as the Fit4Drums fitness program and the SwissRoomBox which transforms the trunk of a car into a fully equipped camping mobile in no time. Definitely ideas and products worth watching out for…
Do you have an inventor in your family? Or know a true sports buff with a constant flow of new ideas on how to improve, modify a game or sport? Send them to the Ispo BranNew Awards page. The submission deadline for the 2012 awards is November 1, plenty of time to concoct a new sporting game over the summer.