Sarah Jessica Parker’s new fragrance: "B.O. in a bottle"

Getty ImagesMany fans of "Sex and the City" star Sarah Jessica Parker think she can do no wrong. While we'd agree that she's a good, likable actress and an extremely fashionable lady, her latest venture just plain stinks. Literally. In 2005, Parker entered the world of fragrance with her signature scent, Lovely, with huge success. In 2007 she launched a second perfume, Covet, and earlier this year she added to the Lovely collection with a trio of fragrances: Dawn, Endless, and Twilight. As she gears up for 2010, Parker has a new concept for her next scent... and it smells like someone who forgot to wear deodorant.

"I'm working on a new genderless fragrance that's not out yet," says Parker. "I can't even tell you what it's called. It has taken me three years to decide on the scent because I really like B.O. and I think it's sexy. I wanted to figure out a way to make it palatable to everybody. I was like, 'How do you get B.O. in a bottle and make an atomiser of it?'"

While we fully enjoy the natural scent of a man or a woman, "B.O." implies a stinky, sweaty armpit smell. Is this the scent Sarah Jessica is going for, because we wouldn't pay a dime for "B.O. in a bottle." Would you? [Daily Express]