Everyone loves cupcakes, and it seems like the finance world loves them, too! Crumbs Bake Shop, the biggest cupcake chain in the US, has plans to go public, according to the New York Times. Going public a.k.a. doing an IPO or initial public offering means that everyone is allowed to buy shares of the company. As of now, Crumbs runs about 34 stores, but plans to operate about 200 stores by 2014.
I feel like cupcakes aren't just a trend, because the craze has lasted more than a handful of years ever since it was triggered by Sarah Jessica Parker biting into a cupcake on Sex and the City. I also noticed that in every city I go to, there is a never-ending source of cupcake boutiques around to satisfy my sugar cravings. Cupcakes are such a booming industry that it's no wonder investors are hungry to cash in. Other notable "sweet" stocks that are publicly trading include Sara Lee, Nestle, and Hershey. What do you think - would you be interested in buying some cupcake shares?
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