The latest happenings in the world of online home decor flash sales
By Amy Preiser
With an ever-growing batch of flash sale sites, it can be hard to keep up. Here are four sites-some new, some revamped-that give good reason to start clicking.
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1. Fab.com
Mission Statement: "We're on a mission to enable everyone to benefit from great and affordable design."
What to Expect: The newest site of the flash sale bunch, Fab.com focuses on up-and-coming brands and community interaction. Check out their user-generated inspiration file in which members upload photos that inspire them.
Average Length of Sale: 3 days
Successful Past Sales: Joey Roth Ceramic Speakers, Surface Collection wall decals, signed Milton Glaser prints
Coming up in September: Kii Arens, PUBLIC, Steph Mantis, Simboli
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2. MYHABIT
Mission Statement: "MYHABIT is a sale site from Amazon.com offering up to 60% off hand-picked styles from designer and boutique brands."
What to Expect: Great customer service, fast and easy shipping and returns, plus custom photography, and a focus on well-established brands.
Average Length of Sale: 3 days
Successful Past Sales: Frette, Trina Turk, Missoni tabletop
Coming up in September: Designer-curated sales with Michael Devine and Aviva Stanoff
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3. The Foundary
Mission Statement: "The Foundary offers daily home and lifestyle events of trusted brands and emerging designers at up to 70% off retail."
What to Expect: An eclectic mix of brands with commentary from the site's buyers. A running "What's Selling" window keeps you up-to-date on what pieces are flying off the virtual shelves.
Average Length of Sale: 3 days
Successful Past Sales: Voila!, Blomus, Four Hands, Barreveld, and Melissa & Doug
Coming up in September: Partnerships with HGTV series Dina's Party and online magazine Rue, with sales inspired by the show and magazines' aesthetics.
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4. Gilt Home
Mission Statement: "An innovative online shopping experience that provides daily inspiration with a carefully-curated selection of all the best items for your home."
What to Expect: The well-loved site will relaunch this fall under the eye of new VP of Home Shane Reilly, and Editorial Director Tom Delavan-previously of Decorati and Domino, respectively.
Average Length of Sale: 1.5 to 3 days
Successful Past Sales: Sales curated by designers Ryan Korban and Jamie Drake, as well as artist Eduardo Garza.
Coming up in September: Anichini, R&Y Aougusti, and an Alessandra Branca-curated sale.
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