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    Thinking about a video resumé? Watch this.

    A few years ago, video resumes got a bad name when aspiring investment banker Aleksey Vayner made the now infamous video showing off his many talents (including images of himself bench-pressing 495 pounds, karate-chopping a pile of bricks, and serving a tennis ball at 140mph). Vayner's video went viral, but not in the way he wanted. Rather than causing a stir around his creative efforts to find a job, Vayner's name became shorthand for "video resume disaster."

    But when video resumes are good, they can be very good. As is the case with "Hire Me," a new video created by recent Bentley University graduate Alec Biedrzycki, which was released on Tuesday.


    This video resume succeeds for several reasons. It lays out Biedrzycki's talents and experience: he graduated summa cum laude with a major in marketing; he had several unpaid internships; he worked on projects with Bentley's faculty; he has studied Japanese. By using his skills as a songwriter and musician, Biedrzycki also demonstrates that his creativity can be applied to a job -- in this case selling himself, but perhaps also in meeting the goals of a prospective employer. Most importantly, the video shows off his personality and sense of humor in a way that is hard to do in a traditional resume or cover letter, and perhaps even in an in-person interview. After watching the video, it's hard not to like the guy.

    I spoke with Biedrzycki on Friday afternoon and he said that his idea for the video resume was as simple as he describes in the video's opening scene. After sending out countless resumes and cover letters, he decided it was time to do something creative to get himself noticed. A song-writer and guitar player, he wrote a song about his fruitless job search and then enlisted his sister to help him shoot a video around it. That happened on Sunday. By Tuesday, he'd finished the video and by Wednesday he had shared it with one of his professors and mentors, Perry Lowe, as well as other members of the school's faculty and administration. "We all loved it," Lowe told me, "and we were all anxious to (1) help him get a job, and (2) see how viral marketing really works." Which means that the school's faculty and adminstration have been forwarding the video around ever since.

    When I spoke with Biedrzycki on Friday afternoon, he said he'd received ten requests for his traditional resume and had already booked two interviews for potential jobs. He'd also just done a television interview with CNN.

    Who knows if all this attention will lead to a job. But it's hard to see what bad can come out of it. What do you think?