THIS Color is Most Hated by Your Brain

The fascinating science behind color.

Yellow gets no love from your brain. In a recent Fast Co.Design article, neuroscientist and artist Bevil Conway discussed his research on the neuroscience of color. In one of his studies where he looked at how monkeys respond to color, Conway found that the brain doesn't process colors equally - it has certain areas and specialized cells that detect specific colors. Larger clusters of cells responded to red, then green and blue, and a smaller section responded to yellow.


These findings could help explain how the brain processes emotions and feelings - and how certain colors play into that.

Tell Us: What do you think of this research? What colors are you more drawn to?

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