Belvedere Vodka Turns the Meatpacking District (RED) for World AIDS Day

On November 29th Belvedere Vodka, the world's first super premium vodka took over Manhattan's Meatpacking district with a spectacular light show and music experience with electro-funk DJ duo Chromeo-DJ set to celebrate World AIDS Day.

Guests took to the streets of New York City to watch the area become illuminated in red against the backdrop of 20ft white neon trees to help Belvedere Vodka and (RED)™ raise awareness around the beginning of the end of AIDS -- meaning the virtual elimination of the HIV virus from mothers to their babies and achieving the first AIDS-free generation born by 2015.