Susan L. Hirshman, Jeff Potter, & Susan Neisloss from Work For Green

Susan L. Hirshman is a managing director at a top global financial institution . She holds an M.B.A. from Baruch College and is a Certified Public Accountant, a Certified Financial Planner, a Chartered Life Underwriter, and a Chartered Financial Analyst. She lives in Manhattan. A revolutionary personal finance guide for women that applies the rules of dieting to money management, written by a top wealth strategist at JPMorgan Chase & Co. An increasing number of women are controlling more and more of the wealth in America, but studies suggest that women's financial literacy is not increasing. Hirshman, who counsels investors on their personal finances, uses comparisons with dieting--a framework also used in Alice Wood's excellent Wealth Watchers--and the metaphor holds up well: both dieting and investing require discipline, take time, and yield rewards. Hirshman presents reviewing a net worth statement as "stepping on the financial scales," and investment categories as the basic food groups.

Jeff Potter has done the cubicle thing, the startup thing, and the entrepreneur thing, and through it all maintained his sanity by cooking for friends. He studied computer science and visual art at Brown University. Are you the innovative type, the cook who marches to a different drummer - used to expressing your creativity instead of just following recipes? Are you interested in the science behind what happens to food while it's cooking? Do you want to learn what makes a recipe work so you can improvise and create your own unique dish? More than just a cookbook, Cooking for Geeks applies your curiosity to discovery, inspiration, and invention in the kitchen. Why is medium-rare steak so popular? Why do we bake some things at 350° F/175° C and others at 375° F/190° C? And how quickly does a pizza cook if we overclock an oven to 1,000° F/540° C? Author and cooking geek Jeff Potter provides the answers and offers a unique take on recipes - from the sweet (a "mean" chocolate chip cookie) to the savory (duck confit sugo).

Susan Neisloss launched workingforgreen.net a year ago. As you'll see on the site, there are inspirational stories of people from all over the country who are pioneers in making lifestyle choices and making a difference without relying solely on government or corporate assistance. She has shot approximately 50 stories in 20 cities - each narrated, original three minute stories that are motivating others to take action. WFG created out of concern about the pain people are experiencing economically and our environmental challenges. It's inexcusable that 40 million Americans live in poverty and that the US represents 4.6% of the world's population and creates 25% of all CO2 emissions. So, we're finding people who are saving or making money through eco innovations. WFG's profiles are all personal stories about amazing individuals who've helped themselves and want to motivate others. We showcase a person whose story is emotionally compelling, entertaining, and inspiring. Out of each story we provide regional resources on www.workingforgreen.net so users can make small changes in their own life.