Tim Cook Said He Doesn’t Worry About Kindle Fire

You may think that Apple feels upset and threatened about Kindle Fire, but no, completely opposite, analyst Ben Reitzes of Barclays spoke to Apple CEO Tim Cook and CFO Peter Oppenheimer regarding the Kindle Fire, they seem be the last one who will worry about Amazon's tablet.


While the low-low price of Amazon's new tablet, the Kindle Fire, is mistaken being called a viable competitor for the iPad, Apple is perfectly happy with the gadget's introduction into the tablet market because it just adds another level of fragmentation to the Android platform. Kindle Fire that just priced 199 dollar looks very competitive, and most people think it will become the new iPad competitor. However, due to the use of the Amazon Kindle Fire is another system that will further divide the flat panel market. Kindle Fire applications compatible with Android system can either product is compatible with Amazon. The more fragmentation, the better, says Apple, since that could drive more consumers to the stable Apple platform, another product of Apple platform - Mac also has invincible status in the market, this point can be proved by the popularity of Apple's derived products like mac dvd burner.

The Fire has a different look than other Android-based tablets, which may cause them to look strange, and this device may even fuel a whole new category of custom built Kindle Fire apps, further fragmenting the operating system market. While Amazon has made a smart move by offering their tablet at an impossibly low price of $199, the Kindle Fire is also half the device that the iPad is. By undercutting their competitors, Amazon will gain momentum in the category of market share, but it is less likely to sustain longevity once people realize that the Kindle Fire is more like a toy than a piece of technology.


Ben Reitzes believes that Apple will lower the price of iPad in the future, but they will not at the expense of product quality and user experience and as a means to compete. The angle of Apple and Amazon to enter the flat market is completely different. Apple iPad have earned lots of money, but the price of their content and services is relatively low, to maintain the balance of payments. Instead, Amazon is selling low-priced Kindle Fire, and then attracts customers to buy their content, entre their products ecosystem. iPad also have many other applications, like dvd copy mac, it's a gadget that can help iPad users enjoy videos on iPad, which certainly is helpful to iPad's sales.

If you just on the sideline about iPad, then you may be tempted by Kindle Fire, after all, it is so cheap. And now it's said that Amazon will introduce its Kindle Smartphone, it is just a matter of time, they said if Amazon want to be Apple or beat Apple, then they have to create something that can compete with iPhone, seems like Amazon just won't stop to chase Apple.