YAHOO! SHINE'S STYLE MOM ICON CONTEST OFFICIAL RULES

Brenda, Shine Community Manager

YAHOO! SHINE'S STYLE MOM ICON CONTEST OFFICIAL RULES

THE FOLLOWING CONTEST IS INTENDED FOR PLAY IN THE FIFTY UNITED STATES AND THE DISTRICT OF COLUMBIA ONLY (COLLECTIVELY, THE "ELIGIBILITY AREA") AND SHALL ONLY BE CONSTRUED AND EVALUATED ACCORDING TO UNITED STATES LAW. DO NOT ENTER THIS CONTEST IF YOU ARE NOT LOCATED IN, AND A LEGAL RESIDENT OF, THE ELIGIBILITY AREA.
NO PURCHASE AND NO ONLINE ENTRY IS NECESSARY TO ENTER OR WIN. A PURCHASE DOES NOT IMPROVE YOUR CHANCE OF WINNING.
1. Eligibility: You must be a legal resident of the Eligibility Area and at least 18 or the age of legal majority in your state of residence at the time of entry. Void in overseas U.S. territories, possessions, commonwealths and military installations, and where prohibited by law. Employees and agents of Yahoo! ("Sponsor"), its affiliates, subsidiaries, advertising and promotional agencies, any other prize sponsor, and any entity involved in the development, production, implementation, administration or fulfillment of the Sweepstakes (all of the foregoing, together with Yahoo!, collectively referred to as "Promotion Entities"), and the immediate family members and persons living in the same household as such individuals, whether related or not, are not eligible to participate or win.

2. How To Enter: The Contest begins at 12:00 PM PT on 4//26/11 and ends at 11:59 PM PT on 5/1/11 (the "Entry Period"). You must have a Yahoo! ID to enter. If you do not have a Yahoo! ID, follow the instructions on the site to obtain a free ID. To enter, create a blog post on Shine and upload a stylish vintage snapshot of your mother to the post. Include any back-story on the photo (when, where, what). Submit your post to Shine's Fashion + Beauty section, tag it "Shine's Mom Style Icon Contest," and hit the "Post This Entry" button. After your post is live, come back to the "Shine contest: Is your mom a style icon?" post and leave a message in the comments section and let us know your essay is up. The Yahoo! Terms of Service, http://info.yahoo.com/legal/us/yahoo/utos/utos-173.html, Yahoo! Community Guidelines, http://info.yahoo.com/guidelines/us/, and Shine Community Guidelines, http://shine.yahoo.com/page/guidelines/;_ylt=Ak8jjykZtYDaCG4vceIPy_BebqU5, apply to all entries.
An alternative option for entry is find and scan your favorite vintage photos of your mom at her most stylish. Upload or tag to our Yahoo! Shine Facebook page. Include mom's first name, era of the photo and why you love it.

In the event of a conflict between these terms and these official rules, these official rules govern.
The submission of an entry is solely the responsibility of the entrant. Entries may only be made according to the method described above. Automated entries (including but not limited to entries submitted using any bot, script, macro, or sweepstakes service), copies, third party entries, facsimiles and/or mechanical reproductions are not permitted and will be disqualified. Only eligible entries actually received by Yahoo! before the end of the Entry Period will be included in the prize drawing. Illegible, unintelligible, incomplete, garbled, or mutilated entries will be disqualified. All entries become the property of Sponsor, and none will be acknowledged or returned.

In the event of a dispute regarding the identity of the holder of the Yahoo! ID, dispute will be resolved in favor of the individual who is both the authorized holder of the Yahoo! ID and password associated with the account (based upon information submitted at the time the account was created or updated upon registration for this Sweepstakes) and, if available, the "authorized email account holder" of the "alternate email address" provided when the Yahoo! ID was created. "Authorized email account holder" is defined as the natural person assigned an email address by an internet access provider, online service provider, or other organization (i.e., business, educational institution) responsible for assigning email addresses for the domain associated with the submitted email address. If there is a discrepancy between the name of the person listed as the authorized holder of the Yahoo! ID and the authorized email account holder of the alternate email address provided when the Yahoo! ID was created, that Yahoo! ID will be disqualified and prize will be forfeited. Potential prize winner may be required to provide Promotion Entities with proof that he/she is the authorized Account holder as described above.

2. Conduct: By entering the Contest, entrants agree to comply with and be bound by these Official Rules. Failure to comply with these Official Rules may result in disqualification from the Contest. Entrants further agree to comply with and be bound by the decisions of the judges, which will be final and binding in all respects. Yahoo! reserves the right at its sole discretion to disqualify any individual it finds to be: (a) tampering or attempting to tamper with the entry process or the operation of the Contest or any Yahoo! website; (b) violating the Official Rules; (c) violating the terms of service, conditions of use and/or general rules or guidelines of any Yahoo! property or service; or (d) acting in an unsportsmanlike or disruptive manner, or with intent to annoy, abuse, threaten or harass any other person. CAUTION: ANY ATTEMPT BY AN ENTRANT OR ANY OTHER INDIVIDUAL TO DELIBERATELY DAMAGE ANY WEBSITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE CONTEST MAY BE A VIOLATION OF CRIMINAL AND CIVIL LAWS. SHOULD SUCH AN ATTEMPT BE MADE, YAHOO! RESERVES THE RIGHT TO SEEK DAMAGES FROM ANY SUCH PERSON TO THE FULLEST EXTENT PERMITTED BY LAW.

3. Prizes: One (1) winner will each receive a prize of two autographed copies of 'My Mom, Style Icon'. Average retail value of prize: $32.00. Limit one prize per winner. Prizes cannot be used in conjunction with any other promotion or offer. Prizes may not be transferred or assigned except by Sponsor. Only listed prizes will be awarded and no substitutions, cash equivalents or redemptions will be made, except that Sponsor reserves the right to substitute any prize package with another prize of equal or greater value in the event that the advertised prize (or any component thereof) is not available. Expenses not specifically stated above, together with the reporting and payment of all applicable taxes, fees, and/or surcharges, if any, arising out of, or resulting from, acceptance or use of a prize, are the sole responsibility of the winner of that prize. Yahoo! expressly disclaims any responsibility or liability for injury or loss to any person or property relating to the delivery and/or subsequent use of the prizes awarded. Yahoo! makes no representations or warranties concerning the appearance, safety, or performance of any prize awarded. Restrictions, conditions, and limitations apply. Promotion Entities will not replace any lost or stolen prize items.

4. Winner Selection and Notification: A representative of Yahoo! will judge entries according to the following judging criteria: 30 percent technical style, 30 percent attitude, 30 percent timelessness and 10 percent x factor. The top 10 posts will be posted on Shine following the close of the entry period and following judging, and readers can vote on their favorite. Each voter may vote only one time during the voting period. Sponsor reserves to disqualify any entrant or user whom it believes may be tampering with the voting system in any way. The post with the greatest number of reader votes will be the winner. Voting closes at 9:00 AM PT on May 4, 2011.

Potential winners will be notified via email. Each prize winner may be required to sign, notarize and return an Affidavit of Eligibility and Liability/Publicity Release (except where prohibited by law) and provide any additional information (such as social security number), that may be required by Promotion Entities. Except where prohibited by law, potential winners must return all such required documents within seven (7) days following attempted notification or prize may be forfeited. Return of any prize/prize notification as undeliverable, or inability of Promotion Entities to contact a potential winner may result in disqualification and selection of an alternate winner by random drawing. If applicable, winner may be issued an IRS Form 1099 which documents the value of the prize for tax purposes. Any difference between actual value of a prize and the approximated value of a prize as stated in these Official Rules will not be awarded.

5. General Conditions: This Contest is governed by the laws of the United States. All federal, state and local laws and regulations apply.

By entering, participants: (a) release and hold harmless Promotion Entities, and each of their respective parents, subsidiaries, affiliates, directors, officers, employees, and agents from any and all liability for any injuries, loss or damage of any kind to persons, including death, or property damage resulting in whole or in part, directly or indirectly, from acceptance, possession, misuse or use of any prize, participation in this promotion, or while traveling to, preparing for, or participating in any prize-related activity, and (b) grant to Yahoo! the right to use and publish their proper name and state online and in print, or any other media, in connection with the Contest.

Except where prohibited by law, a winner's acceptance of a prize constitutes permission for Promotion Entities to use such winner's name, address (city and state only), statements, photograph, voice and/or likeness for any advertising and promotional purposes relating to the Contest without further compensation, consideration, review or consent.

6. Limitations of Liability: Promotion Entities assume no responsibility for lost, late, misdirected, illegible, or mutilated entries, or for theft, destruction or unauthorized access to, or alteration of, entries. Promotion Entities are not responsible for any incorrect or inaccurate information, whether caused by website users, any of the equipment or programming associated with or utilized in the Contest, or any technical or human error which may occur in the processing of submissions in the Contest. Promotion Entities assume no responsibility for any error, omission, interruption, deletion, defect, delay in operation or transmission, failures or technical malfunction of any telephone network or lines, computer online systems, servers, providers, computer equipment, software, email, players or browsers, whether on account of technical problems, traffic congestion on the Internet or at any website, or on account of any combination of the foregoing. Promotion Entities are not responsible for any injury or damage to participants or to any computer related to or resulting from participating or downloading materials in this Contest. If, for any reason, the Contest is not capable of running as planned, including infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes beyond the control of Promotion Entities which corrupt or affect the administration, security, fairness, integrity or proper conduct of this Contest, Yahoo! reserves the right at its sole discretion to cancel, terminate, modify or suspend the Contest and select winners from among all eligible entries received prior to the cancellation.

7. Privacy: By entering the Contest, you agree to Yahoo!'s use of your personal information as described in Yahoo!'s Privacy Policy, located at http://privacy.yahoo.com/privacy/us/promo/index.html

8. Winners List: The names of the prize winners may be obtained after 4/1/11 and no later than 6/30/11 by sending a self-addressed stamped envelope to: Yahoo! Shine's Mom Style Icon Contest, Winners List Requests, 475 Sansome Street, San Francisco, CA 94111.

9. Sponsor: Yahoo! Inc., 701 First Avenue, Sunnyvale, CA 94089.