Since when is Tanning a Back-to-School Essential?

I'll admit it's been a while since I went shopping for back-to-school supplies, but last time I checked, notebooks, backpacks, and as many new outfits as I could finagle from mom and dad were on my list.

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You know what wasn't on my list? Indoor tanning sessions.

Beach Bum Tanning is trying to change that. They are currently promoting "student specials" for indoor tanning sessions that the company's CEO, James Oliver, says should be on everybody's back-to-school checklist.

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Did Mr. Oliver miss the memo that there's a direct link between indoor tanning and skin cancer? Is he neglecting to read the increasing body of scientific evidence that shows melanoma rates are soaring among young people? A recent study found an eightfold increase of melanoma in women ages 18 to 39 in the last 40 years. How are we letting indoor tanning proponents like Oliver encourage our young people to do something we know is deadly?

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I can't be the only one who finds this troubling. What do you think?

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