Blog Posts by Details Magazine

  • 3 Ways Food Packaging Tricks You into Buying Fake "Wholesome" Foods

    By: Danielle McNally

    Packaging of Wholesome FoodsPackaging of Wholesome Foods

    BRANDS USE SPECIFIC visual cues to get you to buy stuff that seems "wholesome." Michael Bierut of famed New York City design consultancy Pentagram reveals three tricks of the trade.

    1) Brown Baggin' It
    "Earth tones, rough-hewn typography, and stamps all evoke the world of brown rice and unprocessed flour-honest with a capital H."

    2) At A Minimum
    "The 'healthy expensive' look is understated-lots of white space. Not antiseptic but simple, like a Tiffany box."

    3) Keep It Personal
    "Labels that go on about a product ('harvested in sunny hills for generations') imply authenticity. As does transparency: Items that are hardly packaged at all-just cellophane, tape, a label-suggest it's come direct from a farm."

    Looking for a snack we guarantee is healthy-no brand decoding involved? Here are 14 delicious and good-for-you options that satisfy.

    More from DETAILS:
    The Top 7 Trends from Spring 2014
    Get Your Ass in Shape
    The 18 Best-Dressed Short

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  • Finally, Someone Made a Great-Looking Pair of Customizable Clip-On Sunglasses

    Clip-on sunglasses that actually look cool? Where do we sign?

    By: Justin Fenner


    Leisure Society clip-on sunglassesLeisure Society clip-on sunglassesWE'RE NOT JOKING when we say that someone, thank goodness, has managed to make clip-on sunglasses look cool. Leisure Society, the tony eyewear and sportswear brand, recently introduced a line of snap-on shades for its collection of sunglasses and prescription glasses, and is now introducing a new customizable option.

    These aren't the late-night infomercial clip-ons that will fit any pair of supermarket shades. For $200, the brand will make you a set of clip-on lenses that match the shape, enamel, and metal plating of your glasses exactly. The clip-on lenses are polarized, anti-reflective, and-like the lenses on Leisure Society's other wares-highly scratch resistant.

    SEE MORE: The Top 7 Trends from Spring 2014

    It's exactly the kind of thing that makes getting from, say, the boardroom to the boardwalk that much easier (a problem we hope to have one day when summer officially hits the East

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  • Would You Shop for Clothes from a Music Video?

    Watch, click, shop.

    By: Justin Fenner
    Shoppable Music VideosShoppable Music Videos


    JUST A LITTLE over a month after Nowness released a beautiful shoppable video of dancers leaping into and out of designer clothing, the ecommerce site SSENSE, which ran its first shoppable music video last year, has announced that it will continue the series. Tomorrow, the Montreal-based site will debut a music video for Sky Ferreira's single "I Blame Myself" that SSENSE CEO Rami Atallah hopes will "push the boundaries of the e-commerce experience."

    "Today, more than ever before, fashion informs music, music informs fashion, and technology informs everything," said System editor-in-chief Jonathan Wingfield. "We hope to reignite the music video as the cultural catalyst for our times."



    In 2012 the site partnered with System magazine to create what they billed as the world's first shoppable music video for the FKi, Iggy Azalea, and Diplo song "I Think She Ready" (below). Using a platform called Wirewax to tag the clothes for sale,

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  • Does double-dipping spread germs? And what's the deal with the five-second rule?

    By: K. Aleisha Fetters


    Germ Facts vs. MythsGerm Facts vs. Myths

    It's hard not to be a germophobe. After all, we live in a germ-infested world. However, misinformation tends to spread faster than nasopharyngitis (a.k.a. the common cold), so we rounded up some of the most prevalent strains of viral wisdom to sort out the old wive's tales from the actual facts.


    The 5-Second Rule


    Verdict: Half-truth

    Off-the-floor eating is far from ideal, but if you act fast, it isn't that gross, statistically speaking. In a new study from Aston University, researchers dropped foods on floors and let them sit for anywhere from three to 30 seconds. Then they tested the levels of E. coli and staphylococcus aureus and found that food picked up just a few seconds after being dropped is less likely to contain bacteria than if it's left for longer stretches of time-no surprises there. However, both the type of food and the type of floor make a

    Read More »from Yuck, Your Toothbrush is a Fecal-Matter Magnet and the Truth Behind 4 Other Common Germ Myths
  • 6 Major Exercise Mistakes You're Probably Making

    You're the picture of perfect form and you'd never be caught dead slacking off at the gym. Good. But even health nuts fall prey to these subtle (but serious) exercise mistakes.

    By: K. Aleisha Fetters

    GettyGetty

    1. Eating Too Much Before Your Workout
    Check the back of your pre-workout "muscle" bar. Many are loaded with sugar that could make you crash midway through your regimen, says trainer and owner of Results Fitness, Rachel Cosgrove, C.S.C.S. Also, pay attention to how your stomach feels during your workout. Everyone digests differently, and while the "wait 30 minutes to swim" rule isn't hard or fast, if your snack isn't digested when you hop on the treadmill, your body will prioritize fueling your muscles over processing your food and you could be in for a serious stomachache. Cosgrove suggests fueling up for your workouts with a fast-digesting whey-protein shake.

    2. Doing the Same Exercises Every Week
    We don't care if you like your routine. Every four to six weeks, you

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  • 6 Ways to Run Better

    When it comes to America's favorite cardio pastime, new research shows that some of our long-ingrained, previously encouraged habits do more harm than good. Prepare to rethink how you hit the pavement.

    By: Janet Lee

    Getty ImagesGetty Images

    1. SKIP THE LONG, SLOW RUNS TO SHED POUNDS
    Experts once argued that during low-intensity cardio, the body uses fat instead of carbs for fuel. No more. Interval training burns serious calories and targets fat better than steady-state exercise. A study published in the International Journal of Obesity showed that subjects who did just three 20-minute high-intensity-interval sessions a week lost more weight and fat-specifically abdominal fat-than those who completed three 40-minute moderate-intensity runs weekly. To get more out of your interval sessions, put some effort into those "rest" breaks, says running coach David Siik, who teaches Tread & Shred treadmill classes at Equinox Fitness in Los Angeles (and is also our model runner pictured). "Slowing down your

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  • What to Know Before You Try Oil Pulling

    Swishing with oil is the newest (old) way of ridding your mouth of bacteria-if you can bear the brutal 20-minute sessions.


    By: K. Aleisha Fetters

    Chris GentileChris Gentile

    A couple of weeks ago, I had never heard of oil pulling. Now everyone from my brunchmates to Gwyneth Paltrow and Shailene Woodley swear by the ancient Ayurvedic practice of swishing a tablespoon of oil for 20 minutes to "pull" bacteria out of their mouths and, therefore, their bodies. "I'm amazed that the average person brushes their teeth in less than a minute, yet a 3,000-year-old ancient ritual that takes 20 minutes is now the latest rage," says Gerry Curatola, D.D.S., founder of Rejuvenation Dentistry. Yep, I'm amazed too.

    But I was still intrigued. After all, it's no news that our mouths are cesspools and that whatever's inside can eventually make its way into your bloodstream. Various studies even link oral bacteria to heart disease. Gross.

    SEE MORE: 57 Rules of Style

    As a lover of research, I ran a quick search and

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  • The Problem with the Proposed Nutrition-Label Changes

    The redesign has been praised by many food-industry insiders and reviled by some (Newt Gingrich calls it "symbolic liberalism"). We question whether it will make a real difference.

    By: Ian Landau


    FDA food labelingFDA food labeling

    A few weeks ago, First Lady Michelle Obama, head of the Let's Move campaign, and FDA commissioner Margaret Hamburg announced proposed changes to the Nutrition Facts panels that adorn the labels of packaged foods. You know, the ones that tell you a 20-ounce bottle of Coke Classic contains close to twice as much sugar as a Three Musketeers bar.

    The new changes include:

    1) Distinguishing the number of grams of added sugars from naturally occurring sugars

    2) Updating serving-size amounts to more accurately reflect current (read: usually larger) serving sizes compared to 20 years ago (like upping a serving of ice cream from a paltry quarter cup to a cup).

    3) Making the calories and servings-per-container lines bigger and bolder. Dropping calories from fat to reflect the latest

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  • Are You Breathing Right?

    High-powered professionals from CEOs and DEA officers to Carnegie Hall musicians are retraining their lungs to help them keep cool under pressure. Here's why you should too.


    By: K. Aleisha Fetters, Photograph by Dylan Coulter

    Dylan CoulterDylan Coulter

    Lying prostrate on the ground with the rifle in his hands, eyes narrowed on his mark, Steve Kardian concentrated on not moving a muscle. "I need complete control for long-range shots; even one micro flinch can send the bullet flying feet from your target," he says. The FBI defense tactics instructor had been called upon by a top military agency to take on a classified secret service-like assignment-if he failed these qualifying tests the job was gone. Just before stepping up to the line, Kardian performed a deep diaphragmatic breathing exercise taught to him by his respiratory guru of two years, Belisa Vranich. "It brought a calm over me. I was able to maintain my positions and hit all my targets."

    Kardian was so impressed with the changes Vranich's

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  • Why Workout Order Matters

    By: K. Aleisha Fetters

    Getty ImagesGetty Images

    A good workout depends on more than just the right exercises. It also means doing them in the right order. After all, no exercise is performed in a vacuum. Every move you make affects the ones that come after it and, ultimately, your results, says fitness expert Ashley Borden, who has trained the likes of Ryan Gosling and MLB player Nick Swisher.

    Borden's advice: Do your strength training before you even look at a piece of cardio equipment. Why? If you tucker yourself out on the treadmill, you're going to have trouble eking out reps in the weight room. When you're tired, your form suffers, and the last place you want to be struggling with your hip positioning is under a heavy barbell, she says. Plus, strength training is what really builds muscle and burns the most calories over the long term.

    That's not to say strength training doesn't sap your energy-it does-but it primarily uses your anaerobic system, which burns carbs for energy, while your

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