Right now, I'm editing my next book, Before and After, an examination of the most interesting subject in the world: how we make and break habits. (My editor is reading the draft for the first time right now, in fact, so wish me luck.)
In the book, I identify multiple strategies that we can use to make it easier to foster good habits. One of the most familiar, and most effective, is the simple, straightforward, powerful Strategy of Convenience. And its counterpart, the Strategy of Inconvenience.
We're far more likely to do something if it's convenient, and far less likely to do something if it's inconvenient, to an astounding degree. For instance, in one cafeteria, when an ice-cream cooler's lid was left open, thirty percent of diners bought ice cream, but when diners had to open the lid, only fourteen percent bought ice cream, even though the ice cream was visible in both situations. People take less food when using tongs, instead of spoons, as serving utensils.
We can useRead More »from Why Can’t You Exercise Regularly? One Reason: Convenience