Blog Posts by CNBC

  • Top Ad Campaigns of the 20th Century

    By Constance Parten, CNBC.com
    As the old adage goes, you can lead a horse to water, but you can't make him drink. Nothing could be truer when it comes to advertising. Great ads can yield dramatic results, but if the product quality isn't there, well, that horse won't be pulling out the platinum card anytime soon.

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    Still, great ad campaigns can be revolutionary. They can change the way people live their daily lives-for better or for worse. By its own admission, AdAge refers to its selection of the top advertising campaigns of the 20th century as including: "two air polluters, nutritionless sugar water, one reviled carcinogen, two companies infamous for the use of virtual slave labor, one purveyor of savory cardiovascular time bombs, two booze peddlers and one cosmetic product preying on the vanity of women."

    For better or for worse, here we celebrate the Top 10

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  • Paris Fashion Week Highlights

    By CNBC.com

    Fashion lovers gathered in Paris this week for the haute couture fall/winter 2011 presentations, which run from Monday, July 4 to Thursday, July 7.



    The event shows collections from iconic designers including Valentino, Giorgio Armani Prive, Givenchy and Jean-Paul Gaultier and concludes fashion celebrations that traveled to New York, London and Milan in the first half of the year.


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    For the first time in 15 years, the Christian Dior show did not feature John Galliano, the British designer sacked in the spring for his anti-Semitic rant in a bar in Paris.



    Chanel dazzled with a set recreating a life-size Place Vendome, known as the center of Paris luxury, while Giorgio Armani Prive dedicated his collection to the victims of the earthquake and tsunami in Japan.



    Emerging French talent Alexandre Vauthier's collection was dominated by red and by outfits that

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  • 10 Jobs That Make You Fit

    By Colleen Kane, CNBC.com

    Workaday Workouts...
    Look, it's not breaking news that working as a physical trainer or fitness instructor makes you fit. Duh. In that line, it's an essential job requirement: "People will always judge you on your appearance," says certified personal trainer Joshua Margolis, of Mind Over Matter Health.

    Additional no-brainers in this "fit jobs" category include dancers and athletes. Any active job requiring moving all day, like bike messengers, farmers, construction workers, and landscapers also come to mind. But for this slideshow, we went beyond the most obvious to find some of the less commonly cited occupations in the category-including one we can practically guarantee you didn't know was a legitimate job.


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    Flight Attendant
    The flight attendant lifestyle seems to be the polar opposite of the dreaded desk job. "Being a flight attendant keeps you

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  • Most Expensive States to Live In

    By Paul Toscano, CNBC.com

    With the launch of CNBC's fifth annual edition of "America's Top States For Business ," we decided to take a look at the cost of a variety of items in the nation's ten most expensive states. In the CNBC study, states are ranked using a 50-point scale-the lower the score, the higher the cost of living, and vice versa.
    You won't get more for your money in these ten states.

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    Interestingly enough, some of the states with the highest cost of living also had some of the highest scores in the quality-of-life category, so maybe you do get what you pay for. That said, only one of the ten states in the slides ahead managed to rank among the top ten overall in this year's Top States for Business study. Cost of living may not be among the top criteria for a business, but it can be a big consideration for employees in the

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  • Fashion With A Function

    By Jessica Naziri, CNBC.com
    Consumers are seeking out fashion that serves a function. From shoes that tone to fabrics that resist dirt and odors, more and more, clothes have to perform as beautifully as they look.

    "When you look at the quest to get the consumer to buy, differentiating yourself from the competition is the goal," said Marshal Cohen, chief industry analyst for market research company NPD Group.

    "Retailers are finding different ways and reasons to get consumers to buy again."

    In the wake of the recession, consumers are wary. Although they are slowly starting to spend again, they are in an investment mindset, according to Cohen.

    "They are looking for interesting products that could add real value to their everyday lives."


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    UniqloUniqloUniqlo UV Cut, Wearable Sunscreen
    Price: $13 to $25.

    Japanese apparel manufacturer Uniqlo packs plenty of function into their cotton T-shirts,

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  • Famous Celebrity Dogs

    CNBC.com

    It's a dog's life! From strutting the red carpet to eating out at expensive restaurants, these dogs owned by a head of state, music divas and even royalty are sometimes more famous than their celebrity owners.

    They have fans following them on their personal websites and fashion labels inspired by them. To keep the mutts in the public eye, several celeb owners also regularly tweet about the lives of their pets.

    We've put together a list of some of the world's most famous dogs that have made headlines. Click here to find out about their high lives.


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    The Obamas
    Referred to as "the first dog," Portuguese Water Dog Bo was gifted to the President Barack Obama and his family by Senator Ted Kennedy in April 2009.

    Bo belongs to a hypoallergenic breed and was specially chosen because of eldest daughter Malia Obama's allergies. The President had promised his daughters a dog during his

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  • Resort Collections 2012: Making a Splash in Swimwear

    By Christina Cheddar-Berk, CNBC.com
    Designer Jason Wu has included his first swimwear in his latest Resort collection, which drew its influences from a trip Wu took to Old San Juan, Puerto Rico.Jason Wu Bandeau BikiniJason Wu, Alexander Wang and Chris Benz all added swimwear to each of their resort collections for the very first time this year.

    Blame it on the tough retail climate, says Catherine Moellering, executive vice president of Donegar's Tobe unit.

    "It's not totally surprising that we're seeing this," Moellering says. She notes many other designers are expanding their brands to other retail categories and cited Tory Burch, who recently entered eyewear category, as an example.

    It's all about driving more volume and coaxing luxury shoppers to spend more, according to Moellering.




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    But swimwear is tricky.

    "It's not a lot of fabric to communicate the brand message," she says. "It's much easier to communicate what you're about with yards of fabric."

    The shift to swimwear also speaks to the importance of a designer's resort collection.

    The athletic references are easy to see in this piece from Alexander Wang's Resort 2012 collection.Alexander Wang"It used to

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  • 10 Cities Fit for Active Lifestyles

    By Dan Bukszpan, CNBC.com

    When it comes to resources for the physically active, not all US cities are created equal. Some have more parks and bicycle lanes than others. Some are blessed with perfect climates. Some are situated next to national parks. And some simply have a lot of gyms. But what they all have in common are attributes that encourage people to get outside and stay active.

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    Ty Milford | Radius Images | Getty ImagesTy Milford | Radius Images | Getty ImagesSeattle, Washington
    Seattle has many resources for the physically active. Discovery Park has miles of hiking trails over its 500 acres, and Lake Union is a popular destination for swimmers and water skiers. Alki Beach is accessible by a water taxi, and its appeal isn't limited just to swimmers. It's a popular destination for bike riders, inline skaters, joggers and even garden-variety pedestrians.





    Celin Serbo | Aurora | Getty ImagesCelin Serbo | Aurora | Getty ImagesDenver, Colorado
    Denver, Colorado is one of the most active cities in the United States. The bike-friendly city offers 850

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  • Why Women Love 'Flash'

    By Nicole Lapin, CNBC.com

    "A moment on the lips, a lifetime on the hips" - or so the saying goes about food impulses. But what about shopping impulses? Paul Hurley, CEO of one of the largest and most popular online "flash" sites, ideeli.com, says those urges can lead to a lifetime of profits.

    "Because of the great recession, women - primarily women - flocked by the millions to ideeli," he told me on the set of "Worldwide Exchange." "We think that this is the beginning of a big, big wave of consumers who demand more than just a great value."

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    The site - along with its competitors Gilt Groupe, Hautelook, and Ruelala - features limited time "flash" sales, thereby offering customers more than just a retail experience. According to Hurley, it's also about the thrill of the chase.

    "She wants entertainment," he said of the

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  • How to Re-Enter the Dating Scene After 40

    By Cindy Perman, CNBC.com

    If you're a man over 40 and re-entering the dating scene due to divorce or whatever circumstance, brace yourself - it's a whole new world out there.

    You may be older and wiser, and really know who you are and what you want, but you have no idea what it's like to date in the new millennium.



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    First of all, the vernacular is completely different. "Hey, baby" and "Page me" are no longer acceptable pick-up lines. Mixed tapes and roller disco parking at "Inspiration Point"are no longer acceptable forms of wooing. And there are at least 157 new technological ways you can embarrass yourself (see: Weiner, Anthony.)

    "When you come out of a divorce or breakup and you haven't been on a date in a while, it can feel like you are on another planet where you don't speak the language and all the rules of society have changed," said Paul A.

    Read More »from How to Re-Enter the Dating Scene After 40

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