Tune into your gatherer instincts
"To inspire shoppers, grocers stage scenes to create a mood or a feeling," says Liz Crawford, author of The Shopper Economy. This could mean arranging seasonal or holiday displays, such as bushels of apples on hay bales, to remind you of a special ritual--inducing memories that can then compel you to pick up several jars of, say, caramel sauce to make candied apples. It's the same reason flowers, baked goods, and produce are intentionally placed near the store entrance--to turn on our noses. "As we smell, we salivate, which turns us into much less disciplined shoppers," says Paco Underhill, the author of What Women Want: The Science of Female Shopping. Once you're aware of the shift, he suggests nourishing your gatherer instincts, concentrating on sight to truly process your surroundings in the store. It'll help you stick to your healthy-food-buying guns.
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