Families watch together
Ever since Janet Jackson's 2005 "wardrobe malfunction," when Justin Timberlake ripped her shirt and exposed her nipple, the Super Bowl has come in for special scrutiny. Why? Because the Super Bowl actually represents a moment when families sit down and watch TV together. Which means we're pretty much a captive audience and can be surprised by just about anything that happens during the live game -- including the ads.
Ads impact children
America pays almost as much attention to Super Bowl ads as we do the fumble on the third yard line. It's become a national sport to rate the ads the next day -- in the office and in the schoolyard. As adults, we may be evaluating an ad's humor or creativity, but the impact on kids can be quite different. Remember the Budweiser frogs? So do kids. A study by the Center on Alcohol Advertising showed that 9- to 11-year-old kids had higher recall (73%) of the Budweiser frogs' slogan than the Mighty Morphin' Power RangersRead More »from Watching the Super Bowl 2010 Ads: What's Age-Appropriate?