Stop being so tough on yourselves! That's the message one cereal brand wants to send to women as part of a new campaign called "Shut Down the Fat Talk."
For the campaign launched Tuesday, Kellogg's Special K scoured social media in search of some typical self-deprecating messages women post online that shame their bodies, such as, "My face is so fat today. Gross!" "I just wish I was skinnier #fatty" and "Feeling so disgusted about my figure at the moment #cow." The company then created a fake clothing store, posted the messages on tags on the various clothing items and on signs around the room, and caught women's reactions on tape. The odd project's goal? To emphasize how damaging these thoughts can be when women go shopping. Upon reading the phrases, the female shoppers appear horrified and upset. "These are all things that I've said," one woman admits. Another exclaims, "This is like looking at the inside of my head." Another: "I didn't realize how bad it was. It's like you'reRead More »from Is Special K's 'Fat Talk' Ad a Hit or Miss?