Abercrombie & Fitch is getting a new image, whether they like it or not.Fashion retailer
Los Angeles-based filmmaker Greg Karber has launched a viral video campaign in an attempt to crack open the company's exclusivity mission.
More on Yahoo! Shine: New Petition Urges Abercrombie & Fitch to Change Its Anti-Plus-Size Stance
The film follows a Change.org petition calling for a boycott of the clothing company over the the lack of plus size offerings. It also comes on the heels of a recently resurfaced quote from CEO Mike Jeffries. "Candidly, we go after the cool kids," Jeffries said in an interview with Salon in 2006. "A lot of people don’t belong [in our clothes], and they can’t belong. Are we exclusionary? Absolutely.”
More on Yahoo! Kirstie Alley Slams Abercrombie and FitchThat message didn't sit well with Karber, who took a camera to the streets of Los Angeles in an attempt to “change their brand." He films himself scouring the racks of a local GoodWill for armfuls of used A&F Read More »from Abercrombie & Fitch Attack Video Aims to Dress Homeless Everywhere In "Cool Kid" Brand