The Jockey Fit Kit is a two step process that can be done at home to help you find your best bra fit. The bra has been around for over a century and we still can't find one that fits. It's been estimated that as many as 85 percent of women in the U.S. wear the wrong size for their frame. If you've ever found your bra strap hanging down by your elbow, you're familiar with this fact. It's not only slightly embarrassing in a high-powered meeting, a poorly-fitted bra can cause sagging, neck and back pain. You'd think by now we'd have a better solution, aside from paying a custom fitter upwards of $400 to fix the problem.
Related: How to Find the Perfect Bra
"The entire bra purchase process is flawed," Dustin Cohn, Chief Marketing Officer for Jockey International tells Yahoo Shine. "Women are asked to measure their breasts with a tape measure. A woman's breasts are three dimensional, so it doesn't make sense to measure them with a two dimensional method. This changes the way bras support a bigger, bustier woman."
Jockey, the brand once known best for making men's sporty underwear, is