Milk: It Does a Body Good?By Kathleen Hou, The Cut
If I were a supermodel or WB actress in the '90s, my Got Milk? campaign would be this: Cleansing milk, it does the face good. But I'm not talking about digestible dairy: Cleansing milk is an extra-gentle face wash - the baby shampoo of cleansers - and doesn't actually contain milk.
Its texture is like milk - cooling skim milk, rather than creamy whole milk. It doesn't foam, and doesn't need to be refrigerated. Although it may not contain nine essential nutrients like its cow-bearing cousin, most formulas contain some calming essential ingredients, which act like an emollient (for example, Sisley's Cleansing Milk contains white lily and Lancôme's Galatee Confort has almond and sweet-honey extracts). It's "new" in the way that cleansing oils and balms are "new" (so old it's new again), and is used often in European and Asian skin-care lines.