Charitable giving. In-kind gifting. The spirit of giving. However you say it, the connotation when it comes to gifts and giving is one of positivity and altruistic good.
But it might not be the positive gesture that it's made to sound like, or that we'd like to pretend it is.
As I sat in almost-gridlock outside the Target parking lot last Saturday, my mind flashed forward to the upcoming Christmas shopping I'm going to need to do. I groaned inwardly as I thought of what a chore it is: to fight parking lot traffic and impatient shoppers; to come up with someone to give everyone; to save up enough money to do so. With all the hassle, it makes you think about why we go through this whole gift-giving act in the first place. It's because we want to make people happy, right? We want to show appreciation and affection? Turns out, it may be because of something else.
A study out of Stanford recently demonstrated that people are actually more enticed to give for selfish reasons -Read More »from Do You Donate to Charities for Selfish Reasons? Study Says Yes