• 8 Great Reasons You Still Need to Be on Twitter

    When people get started with social media - they tend to start with Facebook. Twitter seems to be a lot of work for little return. Business owners complain that they don't have time to keep up with Twitter in real time. Depending on your business model, Twitter can be a great way to reach out and communicate with your customers.

    Here are eight ways that being on Twitter can help your business.

    Connecting with your Customers /Readers

    Communication on Twitter tends to be more personal than on other social media outlets. This allows people to learn more about you personally than just hanging out on your Facebook fan page.. Why is this important? Because people buy from those that they know, like and trust. Sending fun and random tweets in with more business oriented tweets gives people a chance to get you know (and like) you.

    Keeping Your Customers/Readers Updated.

    Unlike Facebook where you are limited to a handful of posts a day - or blogs where you post daily at most, you

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  • When it comes to juggling career and family, is it feminism's fault that women can't have it all?Anne-Marie Slaughter's article, "Why Women Still Can't Have It All," struck a chord among men and women struggling to juggle their careers and their families. In it, she seems to say that feminism has pulled a fast one on us, encouraging her -- and millions of other working moms -- to believe that they could hold down high-powered jobs and still successfully raise well-adjusted kids when, realistically, having it all is next to impossible.

    "I was increasingly aware that the feminist beliefs on which I had built my entire career were shifting under my feet," Slaughter wrote. "I had always assumed that if I could get a foreign-policy job in the State Department or the White House while my party was in power, I would stay the course as long as I had the opportunity to do work I loved. But in January 2011, when my two-year public-service leave from Princeton University was up, I hurried home as fast as I could."

    It's a rude awakening. But why blame feminism for it?

    "Let's start by

    Read More »from Why Are We Blaming Feminism for Our Inability to Have it All?
  • When It's OK to be a QuitterWhen It's OK to be a QuitterI dreamed of working in publishing ever since I was little. After having kids at a young age, I'd settled at a company that managed a group of magazines and started from the typical bottom rung in publishing: editorial assistant. I loved my job. I was finally where I'd always wanted to be and working with a team of people who shared my passion; it was fulfilling.

    I steadily climbed my way up the ladder and into the top editorial position at the company as managing editor. But reaching the top wasn't all happily-ever-after. Over a period of five years, we had four different publishers. With each new publisher came new rules, new operations and often, new people. It threw our team into an upheaval all the while continuing to produce magazines. With a solid staff that I loved working with, we had been through a lot together, but the last change of leadership was like no other.

    Related: 20 things ALL women do but hate to admit

    Under the new leadership, work had become drudgery. We were

    Read More »from When It's OK to Be a Quitter: Sometimes It's Not About Giving Up, It's About Taking a Stand
  • Growing a family and a business is never easy, but one woman who seems to have done an extraordinary job of doing both is designer and mother of --count them, SEVEN children -- Cortney Novogratz.

    This week on Secret's To Your Success we headed to her fabulously eclectic New York City home to get the busy working Mom's tried and true tips for balancing a hectic work and home life in style.

    All rights reservedGiving Birth Does Not Equal Career Death
    A great deal of women who want a family put it off or enter into it with the fear that it will spell the end of their professional lives. Cortney explains that the opposite can be true.

    "I feel like you almost get inspired to do more when you have kids...if you have a great career, having kids only inspires you and makes you look at the world differently so you bring something fresh and new to the job."

    Remember: Having a family opens up your mind and heart with new ideas that you can bring to work. It also makes you more capable and organized

    Read More »from Designer Cortney Novogratz Shares Her Tips on How to Balance Work and Family Life
  • 8 Simple Ways to Work Your Way to the Top

    Meet four power players who started on the lowest rungs of their companies and made it to the very top. Here, they reveal their secrets to parlaying entry-level gigs into corner offices. By Lauren N. Williams

    Kate GutmannKate Gutmann
    President, Worldwide Sales, UPS

    STARTED AS: Intern

    While a senior at Siena College in upstate New York, Gutmann landed a marketing internship at the Albany offices of UPS. Afterward, the company offered her a junior sales job. Today, the 43-year-old mother of two runs the company's massive international sales force.

    TIP #1: MAKE SURE THE DECISION MAKERS KNOW YOUR NAME AND WHAT YOU DO. "I was based in Atlanta-I'd already moved two or three times at that point-and was hoping to get promoted to a vice president position. But the person making the decision didn't know me at all, which can happen in a big company. So I wrote a memo-'Why Kate Gutmann?'-explaining who I was and why I should at least get an interview. It was a little courageous and scary at

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  • If you don't have the right 21st-century skills, you may have a hard time remaining employable in the future. Tomorrow's work success will hinge on mastering skills you might not currently possess or even realize employers want, according to the Future Work Skills 2020 report by Institute for the Future for Apollo Research Institute. Read on to learn about the five trends you need to stay on top of if you want to ensure future employment:

    1. Knowledge in related fields
    Imagine every worker is a T-shape, says Tracey Wilen-Daugenti, PhD, Apollo Research Institute's vice president and managing director. On the T's vertical line, the worker has deep knowledge in a specific field or a higher education degree in that field. On the horizontal line, the person must also have broader expertise in related areas such as business and have the ability to collaborate with specialists in those spheres. "In the past, a generalist or a specialist may have been the ideal candidate. Today's jobs require

    Read More »from 5 Strengths Workers Need for the Future
  • 5 Reasons Why Being Your Own Boss is Hard Work!

    Being the boss must be easy, right? Wrong!
    While we have all dreamt about running the show, being in control of our own schedules and barking orders from the corner office (instead of the other way around!), the reality of being your own boss is harder than it looks.

    One woman who knows just how delicate a balancing act it can be is Tricia West, a registered nurse turned businesswoman who oversees numerous businesses, including a medical legal nurse consultancy, is a involved single mother of three and still finds time to gives back to the community.

    All rights reserved

    So, before you hand in your resignation and open your own business, Tricia advises us to take heed of these 5 "Boss" misconceptions…

    1. Myth: You don't answer to anyone
    Reality: You actually answer to EVERYONE!

    Most people assume being the boss means you can finally do what you want; unfortunately the reality is you will now have to keep everybody else happy! Be it staff, suppliers, customers, banks,

    Read More »from 5 Reasons Why Being Your Own Boss is Hard Work!
  • Is Networking Working Against You?

    by Stephanie Berenbaum - June 20th, 2012

    Don't Schmooze Yourself Out of Your Next Job

    In this economy, we all know how crucial networking is to getting a job. So, it makes it even more important to do it right! Check out these networking no-nos to make sure YOU are not a networking offender:

    The Facebook Stalker

    You just met a potential business contact at a networking event - do you friend them on Facebook? No! It's acceptable to try to connect with them on LinkedIn - which is a dedicated business network - but leave the "friending" for people you are actually friends with.

    OMG -TY!TextingWoman

    I know at age 40 I might be a little behind on the times. But seriously, if you end up having a networking meeting with someone, please don't TEXT them after to say thank you, or even worse, "TY." I know in 2012 writing an actual letter may be passe, but certainly writing a proper email - with words actually spelled out - is far superior to a text.

    The Assumer

    Really, is there

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  • The Right Way to Help a Friend Job Search

    Recently a girlfriend of mine asked me to have dinner. "I'm thinking of leaving my job," she said. "I think it's just time to go, and I thought you would know what to do."

    And I did! I immediately started thinking of open positions I had heard of and which of my contacts might be a relevant introduction. I was rattling off names and next step strategies when I noticed the look on her face.

    She didn't have to say a word, but I knew I was moving too fast. When friends need help, our instinct is to do whatever we can to "fix" the problem. But, when it comes to something as big, personal, and stressful as looking for a new job, this isn't always the best approach. Instead, it takes listening to her, understanding where she is in the process, and employing a whole lot of tact. Read on for some smart strategies for really helping a friend with her job search.

    1. Listen First

    First, remember you're her friend-not her job search consultant. So allow her to vent her frustration or express Read More »from The Right Way to Help a Friend Job Search
  • No matter your age or career path, it's important to keep your finger on the pulse of current trends. In today's super competitive job marketplace, it pays to be cool. Here, experts offer five tips on how to stay relevant:

    1. Redefine what it means to be on the cutting edge.

    "I believe that no single industry is immune to trends," says Kathy Rodriguez-Abbott, MBA, an instructor in the University of Phoenix MBA program and a marketing manager. Rodriguez-Abbott uses herself as an example of why everyone should pay attention to trends, even those who don't work in "hip" industries.

    "I do business development and marketing for home dialysis treatment," she explains. "This might not sound 'sexy,' but it's rewarding. For me, to be trendy from a business perspective means the willingness to be open to a new movement, idea or direction."

    2. Stay in touch, but don't be a follower.

    "To me, being 'trendy' has two connotations, one positive, one negative," says Cliff Lavin, a 40-year veteran

    Read More »from Are You Trendy? 5 Ways Being Hip Can Boost Your Career


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