Hair-Raising Headlines and Small Business Strategies

New Yorkers know Pat Kiernan as the morning anchor on NY1. Among other things, he reads and analyzes the morning papers for a popular segment called, “In The Papers.” But on this episode of Daily Shot, Pat talks about his second gig as host of CNBC’s, ‘Crowd Rules,’ and tells Ali how his show helps mom and pop shops with its reality show format.

Struggling small businesses compete for a $50,000 prize, and the winner is decided by audience vote. In last week’s food-themed episode, a hot sauce company beat out a pickle store and a family-owned dessert business.

Pat says the one mistake small business owners make is not having a focus. “Focus on one thing and go after it. Don’t have a bunch of non-profitable products.”

The strangest business he’s ever heard of? “We had one on the show that’s an ice cream truck that has a stripper pole on the top of it, called ‘Aphrodisiac Ice Cream.’”

Pat was then kind enough to take some of the women’s magazines we had lying around the office and give them his signature ‘In The Papers’ treatment. Check out Daily Shot to see his endearing efforts to describe a summer hairstyle, and tune in to Crowd Rules on CNBC on Tuesday’s at 9pm ET.