Cronut Chef Gets in Line

At New York City’s Dominique Ansel Bakery, hundreds of people line up in the wee hours of the morning to try to get their hands on a Cronut. At the Daily Shot studios, we welcomed the chef by making him wait in an absurdly long reception line, and our hidden cameras caught it all.

The charming Frenchman took it quite well when Ali revealed the prank. “It’s okay, I was excited to see you.” Cue Ali’s swoon.

WATCH: Sandra Lee and the World's Biggest Bake Sale

So how does the acclaimed pastry chef feel about being known as the Cronut guy? “We’re so much more than a Cronut,” he says. “I do new things all the time.”

One of those new things is the bakery’s frozen s’more, a homemade marshmallow, wrapped around vanilla custard and chocolate wafers, placed on a smoked branch and torched to order. “The fun part is that the outside is going to be slightly warm, and the inside going to be frozen, so it plays with the texture and the temperature as well,” the chef says about his latest innovative treat.

WATCH: Top Chef Masters' Ingredient Challenge

Dominique’s also used the growing buzz surrounding his bakery to help out those in need. Cronut fans can purchase a special “Crolanthropy” t-shirt from Tee Springs with the proceeds going to the New York Food Bank. As a special perk for those who buy, patrons wearing a shirt during the month of September will be allowed to buy twice the allotted amount of Cronuts at the bakery.

So will Dominique be back in the studio to bring Ali a taste of the next big thing? “If you don’t make me wait in line!” He says.

To see Dominique torch a frozen s'more and find out what happens when people are denied a Cronut, check out this episode of Daily Shot.