Coke’s New Ad Strategy Will Leave You Even More Refreshed

Those who enjoy Coca-Cola will love the bottling company's latest advertising tactic. Actually, those who prefer other beverages will, too.


After Typhoon Haiyan tragically struck the Philippines a few weeks ago, Coke suspended its marketing plan in the country so they can donate the entire ad budget to help victims of the storm. Additionally, the company is donating $2.5 million in cash and in-kind contributions to assist in the relief and recovery effort.

"We wish to express our heartfelt solidarity to all Filipinos in these difficult times," Carlos Salazar Lomelín, Chief Executive Officer of Coca-Cola FEMSA, the bottling company of the country said in a press statement. "It is in times like these when the Philippines sets an example of resilience and good spirit, and where our values of supporting ourselves as a team come at its best."

The company will allocate the money toward additional relief initiatives, community rehabilitation, and to assist small, independent customers with reconstruction. Other funds have gone to the American National Red Cross.

It could be their best marketing move yet.

"WOW, COKE! No wonder you've been my favorite for 65 years! I'm so proud of what you're doing. Good for you!" A reader going as Amorelle wrote on Huffington Post.

Hotpickes writes, "Good for Coke. Sure, they were going to spend the money anyway and yes, they will get publicity for it, but in the end they are sending a lot of money to help a nation in need. Well done."

Others tweeted the news!