American Eagle is stepping up to the plate to help stop unrealistic body standards for women. The teen brand has launched their "Aerie Real" campaign, featuring models who looks like "real" women with curves, beauty marks, and even tattoos on display.
The retailer's website boasts their unique campaign for their teen brand: "Time to get real. Time to think real. No supermodels. No retouching. Because… the real you is sexy."
Women looking to purchase a bra can see models of different shapes and races sporting cup sizes 32AA to 40DD. Even more remarkable is that each girl's natural body is represented, displayed without airbrushing.
"What you see is really what you get with our campaign," said Jenny Altman, the line's style and fit expert, to Good Morning America. "It's a selling point because our customers represent this great demographic and they don't really get to see what girls their age really look like."
"We're hoping to break the mold," she continues. "We hope by embracing this that real girls everywhere will start to embrace their own beauty."
So far, the reaction has been overwhelmingly positive.
"Proud of Aerie for featuring girls of different sizes/colors and NOT retouching them!" wrote Twitter user @annecaulton.
"Huge props to @Aerie for no longer using ANY retouching in their photos! What a great and empowering campaign for real beauty!" writes @SarahLovely.
"As if @Aerie didn't already make my favorite bras, I am totally in love with their untouched models, yay freckles and tattoos!" says @stephaniedeetz.
We can't wait for the day when every retailer chooses to market to women by showing them what they can really look like in their clothes.