New denim designer Jessica Simpson talks jeans and fall trends

With over 20 million albums sold worldwide, Jessica Simpson has recently moved on to prettier pastures, using her recipe for success to tackle the fashion and beauty industries. She created and starred in an MTV series called "The Price of Beauty," and has launched fragrances, hair products (with her longtime friend and stylist Ken Paves) shoes, handbags, and clothing. This season Jessica is taking on the biggest fall essential: denim. Ms. Daisy Duke certainly knows a thing or two about jeans, so we were psyched when she agreed to show us to her new denim line and share some fashion tips and words of wisdom. Jessica also gave me my first pair of jeggings (gasp!) and I have to admit they are flattering, incredibly comfy, and are quickly becoming my go-to pair.

Shine: So many celebrities have clothing lines these days, and it's hard to tell how hands-on they are with the garments. How much do you collaborate in the creation process?
Jessica Simpson: I am very involved in the design process; it is something my mother and I work on together from inspiration, to fit, and final approval. I touch every item in the collection and wear them too.

S: Did you go into your new denim collection with anything in mind you wanted to accomplish?
J.S.: My collection is designed for every woman. I want my collection to be trend-right, but it is so important to me that it be accessible and affordable.

S: What three styles of jeans do you think all women should have?
J.S.: A skinny has become the modern classic, add a flare and a bootleg and you are good to go anywhere.

S: Supposedly it's all about wide legs and flares for fall. Do you follow fashion trends, or do you think it's more important to focus on your body type?
J.S.: It is important to dress for what feels most comfortable on your body. If you feel comfortable, it will show. Confidence is the best accessory.

S: What are your favorite jeans from your denim collection?
J.S.: I love the Sunset bootleg and the vintage flare. They are flattering to any shape and make your legs look so long.

S: What is your must-have item for fall?
J.S.: I love the casual take on the military trend this fall-relaxed, comfortable cargos that look great with high heel sandals.

S: What are your wardrobe staples?
J.S.: Denim and a great pair of heels.

S: Why do you think your fashion line has been so successful?
J.S.: My designs are accessible and affordable for every woman and encompass everything from amazing shoes, trendsetting handbags, fun jewelry, hats, scarves and belts... you name it, I got it! There is something for everyone and no age boundaries... even my mom and her friends wear the collection!

S: What advice do you have for women who feel dissatisfied with how they look in clothes?
J.S.: True beauty comes from within. We are all unique in our own skin. Wear it with pride.

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