Nokia Joins with StyleSaint to Celebrate Mobile Fashion App that Empowers Everyone to be a Fashion Editor-in-C …
Nokia rolled out the red carpet for a very fashionable crowd last night at "Live Your Life in Color with Nokia and StyleSaint." L.A.'s fashion lovers, stylists, trendsetters and technophiles gathered at Los Angeles-based luxury vintage boutique Decades, where they were among the first to see the new fashion-forward color range of Nokia Lumia handsets and try the new StyleSaint app on the Nokia Lumia 900. The night was DJ'd by Connor Cruise with celebrity guests like Amber Heard, Erin Wasson, Kristin Bauer and Colton Haynes.
The new social fashion app StyleSaint lets users "tear and share" the most beautiful fashion images from across the web and then create and publish their own digital Stylebooks across social networks like Facebook, Twitter and blogs. Nokia Lumia 900 in pink, cyan, black and white - available now at AT&T - makes the process easy, with a user-friendly Windows Phone interface that features seamless integration of social media. Follow your favorite StyleSaint editors using live tile integration to pin their profiles directly to your Nokia Lumia homescreen, create StyleBooks, your own digital fashion magazine, directly from your Nokia Lumia device, and share your style inspiration with the world."At Nokia, we're committed to bringing app experiences that people really love by focusing on amazing design, and partnerships with innovative and market leading companies" says Bryan Biniak, Vice President and General Manager, Global Partnerships and Application Development, Nokia. "Partnering with StyleSaint to launch their first mobile app on Nokia devices is a collaboration which will delight lovers of fashion and social media alike - Furthermore, the partnership enables StyleSaint to distribute their app to consumers around the globe."
"StyleSaint lets cool girls everywhere act as editor-in-chief of their own digital fashion magazines," said Allison Beal, founder of StyleSaint. "It's exciting to see the full functionality of StyleSaint's web app now running on the full range of colors for the Nokia Lumia 900. This phone is powerful and stylish, just like our StyleSaints."
The invitation-only "Live Your Life in Color with Nokia and StyleSaint" launch event took place at Decades, located at 8214 Melrose Avenue.
Earlier that day, Nokia hosted "Socially Charged Fashion," a panel discussion about how social media has revolutionized the way fashion and lifestyle brands talk to consumers and reach new audiences, as part of Social Media Week L.A. Join the conversation by following #NokiaDressesUp.
For more behind this new fashion app, please check out www.stylesaint.com