An endorsement we can get behind: Gwen Stefani the face of L’Oreal’s lip color

L'Oreal
L'Oreal

In the age where celebrities attach their name and likeness to just about any product for a buck, we've gotten tired of seeing famous stars pimp themselves out for nonsensical or lazy collaborations. But today we heard about a new celeb endorsement that rocks.

Gwen Stefani will be the new face of L'Oréal Paris. Her first job? Shilling the brand's Infallible Le Rouge lip color. We can think of no better spokesperson, since the rocker is known for her prominent red lipstick.

"I love playing dress up, on stage or shooting videos, it's always been one of my favorite parts of being in a band," Stefani told People. When asked how she feels to be filling a role once held by the likes of Jennifer Lopez, Eva Longoria and Beyoncé Knowles, Stefani said, "To get to work with such a modern, talented group of people is really exciting. I'm a lucky, lucky girl."

The image above is a sample from the L'Oreal shoot-so pretty! Stefani already has her L.A.M.B. clothing line, Harajuku Lovers fragrances, and other accessories, but a lipstick endorsement really is a great collaboration for her. As a super-busy mom, wife, rock star, and all around entrepreneur, we think Stefani is the perfect lady to put Infallible Le Rouge lip color to the test.

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