The Awesome Twist Behind Vanessa Hudgens's Newest Ad Campaign

By Amanda Keiser



Vanessa Hudgens for Bongo (Photo Courtesy of Bongo)
Vanessa Hudgens for Bongo (Photo Courtesy of Bongo)

Bongo unveiled its fall 2014 campaign today, and not only is Vanessa Hudgens its star for the second time, but she's completely unretouched in all of the images. That means no Photoshopped nips and tucks, color-correcting, or pimple-erasing of any kind. The brand wants the campaign to serve as inspiration for girls to feel confident and proud of who they are (without Instagram filters and camera apps), and Vanessa is 100-percent on board. "It's so important for girls to remember that beauty shines from within, and I'm so proud that Bongo is choosing to send such a positive message with this campaign," she says.

All we have to say is: Heck yeah! We've always loved Vanessa's bright and happy spirit, and it takes center stage in the new Bongo photos. In fact, we don't know about you, but we would never have noticed they weren't airbrushed. So that means either Vanessa Hudgens looks exactly the same au naturel as she does airbrushed (we wouldn't put it past this beauty) or we have a much higher tolerance for "imperfection" than most brands would think.

See Also: J.K. Rowling's New Harry Potter Story Is Blowing Our Minds


The new Bongo collection hit Sears and Kmart last week and features everything from pretty printed dresses to essential denim pieces to all kinds of back-to-school-worthy accessories-all of which will look great with and without your favorite Instagram filter.

What's your take on the situation? Are you happy to see some unretouched ads hitting the scene? Do you use Photoshop on your own pics?

Vanessa's latest instagram gives us another peek at the campaign. She posted this photo with the caption: "It's about to get REAL real."


More from Teen Vogue:
Before J. Law, T. Swift and More Celebs Were Famous, They Modeled for Abercrombie
The Best Sunglasses for Your Face Shape
10 Quick Ways to Pump Up Your Ponytail
Top 5 Makeup Mistakes and How to Fix Them