Barry's Bootcamp Launches Line at Bloomingdale's

by Sara Angle

Courtesy of Bloomingdales/Barry's BootcampCourtesy of Bloomingdales/Barry's BootcampYou love Barry's Bootcamp for its sweatastic workout. Now you can rep BB outside of the studio with its new lifestyle and performance collections that just hit select Bloomingdale's stores in New York, California and Florida. The nine-piece line includes four sweatshirts (the one pictured above is the softest thing I own!), two capri leggings, a tank, a tee and a fashion-forward studded sweatshirt muscle tank.

I tread-tested a pair of the capri leggings and the sweat-wicking tank in a killer Barry's sesh last week and thought the technical pieces held up well with total coverage (read: no slippage) during the popular treadmill-to-weights intervals; afterward, I slipped on the zip-up hoodie to stay toasty warm.

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The Barry's/Bloomies collab is the latest fitness-meets-fashion pairing since the buzz-worthy Shopbop/SoulCycle line that hit the web last month. Partnerships like this provide the kind of overall lifestyle identity people expect from a luxury brand, says Joey Gonzalez, Celebrity Trainer, COO and Partner at Barry's Bootcamp.


Gonzalez and Alycia Stevenin, Master Trainer and Retail Planner at Barry's Bootcamp, agree that the fit/fashion collaborations are driven by you. The consumer!

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"As the worlds of fashion and fitness collide, it just solidifies the country's devotion to making fitness and wellness a priority," says Stevenin. "Sportswear has become the new weekend uniform, and part of your 'fitness identity."

Maybe I'm drinking the Barry's Kool-Aid, but I can't wait to snatch up another sweatshirt when the line hits bloomingdales.com next month.

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