Burger King creates a new fragrance, we feel weird

Getty ImagesGetty ImagesIt's taken me a whole day to write about this because, frankly, I cannot decide if this information is completely awesome or cheesy-awful in a way that signifies humanity's decline. Help me out here: Burger King recently debuted a new fragrance. It's called Flame and it is supposed to be really sexy while also capturing the smell of the Whopper. The official description is as follows: "The Whopper sandwich is America's favorite burger. Flame by BK captures the essence of that love and gives it to you. Behold the scent of seduction, with a hint of flame-broiled meat." (Can't you just see the poor ad copy schmuck sitting at his desk spritzing and re-spritzing Flame and trying to get inspired to write this text? "With a hint of flame-broiled meat"! That guy (or woman) is a genius.)

In any case, while the concept of a perfume that smells like a burger is itself unnerving, nothing can prepare you for Flame's fantastically tacky website,firemeetsdesire.com. It includes Barry-White-esque love mumblings, jazzy Musak, a series of corny romantic scenes like waterfalls and candlelit baths, and-wait for it-a near-naked King wearing nothing but his crown and an animal skin rug.

If you want to purchase Flame, (which I think is for men, but could be unisex, I just don't know!) a .17 ounce bottle is only $3.99 at Ricky's. It's also, strangely, non-refundable. Godspeed.
Source: Ad Age