Diane Von Furstenberg for Gap Kids: New Collection Features Wrap Dresses and Printed Seperates (PICS)

Diane von Furstenberg teams up with Gap Kids to bring her signature wrap dress to the masses
Diane von Furstenberg teams up with Gap Kids to bring her signature wrap dress to the masses

As mass retail stores quickly crank out designer collaborations in hopes to recreate Missoni for Target mayhem, the diffusion lines often stray far from the brand's aesthetic or sacrifice quality in order to meet affordable price points. But nothing could hinder our excitement for the March 15 debut of Diane von Furstenberg for Gap Kids and Baby Gap because it's just that good. As Furstenberg says herself in a new video, "I wanted to go to the core of what the brand is and take print, and make them fun prints and things that little girls would like."

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Little girls aren't the only ones in love with Furstenberg's designs. While we'd love to score one of DVF's signature wrap dresses for our daughters, we're not above trying to squeeze into an XXL. After all, France's stylish first lady, Carla Bruni, wore a Stella McCartney for Gap Kids jacket, so we're crossing our fingers that we just might fit into Furstenberg's patterned capris, playful t-shirts, colorblock shift dresses, and itty bitty espadrilles.

Diane von Furstenberg's latest collection debuted at New York Fashion Week

All this leads us to wonder: why not do a DVF collaboration for full grown women? Gap's recurring collection of ladies boots by Pierre Hardy always sell out in a flash and their 2010 Valentino collaboration was a smash hit overseas. A great designer collection for women-or men-might give their struggling retail stores they sales boost they need. And if the Gap is intent on creating designer collaborations for kids, they may need to rethink them. Price tags of $23 to around $88 is much higher than your average Gap Kids and Baby Gap retail prices and closer to what we'd spend on ourselves. Although considering a DVF wrap dress sells for around $350, paying $68 for a kids version seems reasonable if it's in your budget.

Furstenberg, however, provides a convincing argument for why these pieces could be considered an investment in your daughter's future. "A little girl, the minute she is born, she already is the woman she will be," she says in the video clip. "So to empower a little girl is to empower the woman she will become." Coming from a mother, grandmother, and president of the Council of Fashion Designers of America it's hard not to take her word for it.

Art Peck, president of Gap for North America, describes Furstenberg as "a true American fashion icon and inspiration to women around the world." In a statement he said, I'm looking forward to offering our customers an exciting collection that applies her signature approach to print, optimistic color and femininity."

Check out Diane von Furstenberg for Gap Kids and Baby Gap garments and prices in our slideshow and Check out a clip of the designer's latest runway show below.



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