Disney Launches a Princess Prom Line
Growing up, it seemed like every little girl had a favorite Disney princess. Mine was a toss-up between Cinderella (we both had blonde hair), and Belle (she was a Disney princess and an avid reader). But, once we hit a certain age, say, pre-teens, we're expected to get over the Disney princess phase, right? Not according to Disney and their marketing team.
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Disney Consumer Products has just launched the Disney Forever Enchanted collection, a new line of prom dresses. Each prom season will feature dresses inspired by a different fictional princess. First up? Snow White. The choice is not surprising considering all the hype around Snow White and the Huntsman and Mirror, Mirror. Each dress will range in price from $350 to $800. Apparently, looking like a Disney princess doesn't come cheap.
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It may seem odd to market a Disney line toward older teenagers, but there is already a Disney bridal line featuring a collection of wedding dresses vaguely inspired by Disney princesses like Ariel and Jasmine. Clearly, the desire to dress like a fairytale princess isn't just for little girls playing dress up.
What do you think? Do you like the idea of a Disney Princess prom dress line?
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