Drugstore Discovery Of The Week: Finesse Delivers A Blast From The Past
Finesse brings back hair memories for me. I first started using the apple-scented shampoo in 1989, right around the time I bought my first fashion magazine (the September 1989 issue of Seventeen, to be exact). In between advertisements for Noxzema and Dr. Pepper, I found a glossy multi-page spread for Finesse starring two brown-haired friends with great hair and hot dates to homecoming weekend. To an awkward 11-year-old, the models' breezy curls and tousled waves conveyed the promise of bouncy hair and good times to come. So naturally, I experimented with all the Finesse products I could get my hands on, but no matter how much I lathered, rinsed, scrunched, and spritzed, my limp locks never looked quite as believably carefree as the models' hair did in print.
Cut to 21 years later (yikes), and I suddenly have a shot at conquering my pre-teen angst all over again, with the launch of Finesse's new ReVitality line. Aimed at grown-up kids from the eighties, the six-piece range is formulated with ingredients normally found in antiaging creams and includes shampoos and treatments that feature such boosters as Q10, antioxidants, and collagen to plump and repair dry, brittle, and faded locks. While this advertising slant is a far cry from the cheerleader-meets-football-star excitement of the former campaign, I have to admit, I'm completely blown away by the products. The Volumize & Correct shampoo and conditioner made my hair feel buttery soft and sinewy strong at the same time, giving my strands a dewy flexibility I can only describe as "awesome." And the scent? It's just as apple-y fresh and poignant as I remember it.
By Kari Molvar
Photo: Courtesy of Finesse
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