Ed Hardy Blames Jon Gosselin for Demise of His Fashion Brand

Jon Gosselin proudly wears Ed Hardy. Remember former reality TV star Jon Gosselin? (Yeah, we hardly do either.)


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But, tattoo artist Ed Hardy does and says he's to blame for his failed fashion line. He told the New York Post this week that photos from 2009 of Gosselin hanging out with Ed Hardy owner Christian Audigier on a fancy yacht in Cannes was the beginning of the end for his brand.

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"That Gosselin thing was the nail in the coffin," Hardy told the The Post in an interview this week. "That's what tanked it. Macy's used to have a huge window display with Ed Hardy and it filtered down and that's why Macy's dropped the brand."

According to The Post, the Ed Hardy brand grossed over $700 million in 2009. Audigier (the man behind the Von Dutch brand) slowly began to change the look by adding his name to items and hanging out with celebrities - most of which Hardy didn't approve of.

"Christian worships celebrities so much, he will get next to anyone who is famous for anything," Hardy said to The Post. "If he could have gotten Charles Manson in a shirt he would have."

And, in the public eye, getting next to Gosselin, 33, is a bad idea. The former "Jon & Kate Plus 8" star lost his charm as a doting dad once news of his affair with elementary school teacher Deanna Hummel came to light. Jon and Kate announced their split in 2009. Shortly after Kate filed for divorce, Jon was spotted in France canoodling with student Halley Glassman.

Afterwards, Gosselin hit the party scene like it was his full-time job. At each event, he wore Hardy's clothing from head to toe and he even got a tattoo on his back in the brands likeness. He was quickly labeled a d-bag and, in turn, Ed Hardy clothing became synonymous with the term.

By 2010, Ed Hardy's company was in shambles. Stores were closed and assets were liquidated. While we're sure that there are still some people out there who are proudly rocking their Ed Hardy clothing (or are they?), we think it's quite telling that one celebrity could take down an entire fashion brand. Maybe next time Hardy will think twice about who he decides to let don his duds.


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